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American #honda sales fall 54% in April due to continued impact of COVID-19 pandemic
American Honda | ||||||||
Total 57,751 | Cars 25,610 | Trucks 32,141 | Total 52,705 | Cars 24,049 | Trucks 28,656 | Total 5,046 | Cars 1,561 | Trucks 3,485 |
“There will be challenging days ahead as this very serious public health crisis continues, but with consumer traffic beginning to increase online and at #honda and Acura dealerships, we are approaching the coming weeks with guarded optimism,” said Steven Center, vice president of Automobile Sales at American #honda Motor Co., Inc. “We value the actions of our #honda associates and dealers as we work to align our business with changing market conditions, and we are now turning our attention to creating momentum for a broader recovery.”
Sales
Sales of #honda and Acura vehicles showed signs of improvement in the final weeks of April, with customer traffic increasing online and in dealer showrooms as state and local authorities eased restrictions on sales activities.
COVID-19 Response Initiatives
Honda has initiated a significant and comprehensive new effort to harness the spirit of community in responding to the impact of the COVID-19 pandemic. Specific initiatives include:
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