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marzo 03, 2020 - Honda Corporate

Record Truck Deliveries and Strong Car Sales Boost American Honda to February Records and 2020 Gains

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  • American #honda trucks set new February record as both #honda and #acura Divisions set new benchmarks
  • American #honda sales were up 4.2%, with trucks gaining 6% and passenger cars up 2% for the month
  • Record #honda #truck sales lifted the brand 4.7% in February, with multiple models seeing double-digit gains
  • Honda Civic sales climbed 11.5% in February, with Fit sales jumping 63.5%
  • Acura RDX set a new February best to push division February #truck record; cars led gains, with ILX up 3.4%
American Honda

Total

120,006
+4.2%

Cars

52,298
+2%

Trucks

67,708
+6%

Total

107,742
+4.7%

Cars

48,859
+2.1%

Trucks

58,883
+6%

Total

12,264
+0.4%

Cars

3,439
+0.7%

Trucks

8,825
+0.3%


"These are challenging times for our industry and the world, so it's gratifying to see our sales grow in February, led by strong demand for #honda light trucks, and Civic sales gains demonstrating once again that cars still matter," said Steven Center, Vice President, Auto Sales Division, American #honda Motor Co., Inc. "We will continue to maintain a disciplined approach to the market, focusing on the strength of our products rather than steep discounts, with the introduction this month of the CR-V Hybrid signaling the continued growth of our electrified vehicle lineup."

HONDA BRAND REPORT

Sales Highlights

Hot on the heels of record February sales, #honda trucks gained an important new family member on March 1 with the launch of the 2020 CR-V Hybrid—Honda’s first electrified CUV.

  • Honda trucks gained 6.6% for best February sales: CR-V rose 7.5%, HR-V set a new record with sales up 14.4%, Ridgeline climbed 46.8%, Odyssey led its segment; and Passport posted an all-time best February, combining with stablemate Pilot to match Feb. 2019 sales.
  • With sales rising 11.5% in February, Civic showed impressive sales strength in what has been a tough market for cars.
  • Honda’s hybrid sedans—Accord and Insight—both gained in February, with Accord Hybrid up 10.7% and Insight gaining 1.6% for the month.

Model Notes

Honda leads the industry in retail sales to under-35-year-olds over the past decade, with Civic and Accord the #1 and #2 cars, CR-V the #1 CUV and Odyssey the #1 minivan.

CR-V is a perennial best seller, the overall #1 CUV in America over the past 23 years, and now adds the all-new CR-V Hybrid.

ACRUA BRAND REPORT

Sales Highlights

The 1-2 punch of MDX and RDX delivered a February record for #acura trucks, with RDX itself setting a new February mark, while #acura cars led gains for the brand.

  • February sales of 4,982 units put RDX back in the record books and Acura’s stalwart MDX delivered 3,858 sales—the two combining for a new #acura February #truck sales record.
  • ILX led gains for #acura in February, with a 3.4% gain on sales of 1,083 units—it’s best February since 2016.
  • TLX also gained for the month, up 2.2% on sales of 2,263 vehicles.

Model Notes

Every #acura core model offers an A-Spec appearance package, which attract more than twice the under 35 year old buyers as non A-Spec models.

More than 99% of all Acuras sold in the U.S. are made in America, with five of the brand’s six models built at the company’s three Ohio auto assembly plants.