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American Honda | ||||||||
Total 120,006 | Cars 52,298 | Trucks 67,708 | Total 107,742 | Cars 48,859 | Trucks 58,883 | Total 12,264 | Cars 3,439 | Trucks 8,825 |
"These are challenging times for our industry and the world, so it's gratifying to see our sales grow in February, led by strong demand for #honda light trucks, and Civic sales gains demonstrating once again that cars still matter," said Steven Center, Vice President, Auto Sales Division, American #honda Motor Co., Inc. "We will continue to maintain a disciplined approach to the market, focusing on the strength of our products rather than steep discounts, with the introduction this month of the CR-V Hybrid signaling the continued growth of our electrified vehicle lineup."
Sales Highlights
Hot on the heels of record February sales, #honda trucks gained an important new family member on March 1 with the launch of the 2020 CR-V Hybrid—Honda’s first electrified CUV.
Model Notes
Honda leads the industry in retail sales to under-35-year-olds over the past decade, with Civic and Accord the #1 and #2 cars, CR-V the #1 CUV and Odyssey the #1 minivan.
CR-V is a perennial best seller, the overall #1 CUV in America over the past 23 years, and now adds the all-new CR-V Hybrid.
ACRUA BRAND REPORTSales Highlights
The 1-2 punch of MDX and RDX delivered a February record for #acura trucks, with RDX itself setting a new February mark, while #acura cars led gains for the brand.
Model Notes
Every #acura core model offers an A-Spec appearance package, which attract more than twice the under 35 year old buyers as non A-Spec models.
More than 99% of all Acuras sold in the U.S. are made in America, with five of the brand’s six models built at the company’s three Ohio auto assembly plants.
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