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Hinwil, 14th February 2020 – The sweetest #partnership in Formula One starts a new chapter as #huskichocolate joins Sauber Motorsport AG, which manages and operates the #alfaromeoracingorlen team in the Formula One world championship.
After first appearing in 2019 as part of a one-race deal, the branding of #huskichocolate will return for a full season to adorn the team’s C39 car, as well as the drivers’ race suits and the team personnel’s shirts. The Swedish brand’s #chocolate drinks will also be available in the team’s hospitality unit and garage.
Frédéric Vasseur, Team Principal #alfaromeoracingorlen and CEO Sauber Motorsport AG: “We are proud to announce this #partnership with our friends at #huskichocolate. We got to know their brand well at the United States GP last year and we are delighted the success of that initial #partnership led to this new deal. The #huskichocolate drinks were extremely popular with our team personnel and guests and we’re happy their taste will be with us for the whole of the season.”
Linus Wessman, CEO at #huskichocolate: “We are well connected to the great people at #alfaromeoracingorlen, and look forward to working with them for the upcoming season. Their team is a shining example of Swiss precision and Italian passion coming together to achieve excellence and success. There are also strong Nordic connections present which reflect the Swedish and Finnish heritage of #huskichocolate, it feels natural to bring #alfaromeoracingorlen into our family of sponsorships, strengthening our presence in Formula One alongside our current partnerships, which we remain deeply committed to.”
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