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February 3, 2020
American Honda | Honda | Acura | ||||||
Total 101,625 | Cars 42,371 | Trucks 59,254 | Total 92,395 | Cars 39,595 | Trucks 52,800 | Total 9,230 | Cars 2,776 | Trucks 6,454 |
"As we enter a new decade, we will continue to focus on our core values and maintain the kind of sales discipline that has made us a retail sales leader in the industry," said Henio Arcangeli Jr., senior vice president of the American #Honda Automobile Division. "The arrival of our new CR-V Hybrid next month will also bring new opportunities to further strengthen our light-truck lineup and extend our two-year streak of record electrified vehicle sales."
BRAND REPORTSales Highlights
Honda trucks captured a new January sales record as HR-V also set a new mark and Ridgeline deliveries jumped almost 60%. While the industry continues its dramatic shift toward light trucks, #Honda entered 2020 by maintaining its retail market share gains with passenger cars, led by Civic with sales of 20,054 units.
Model Notes
Coming off a 5th straight year of record sales, Honda's light truck lineup gets its first electrified model with the launch of the all-new 2020
CR-V Hybrid early this year.
Honda is looking to extend its two-year run as the retail #1 passenger car brand in America, led by Civic, which leads the industry in sales to first-time, Millennial and Gen Z car buyers.
BRAND REPORT
Sales Highlights
Acura cars found sales strength again with a 6% gain in January as the brand's gateway luxury sedan continued its segment-leading ways. The TLX sedan also rose in the first month of 2020 as buyers continue to recognize its balanced goodness.
Model Notes
MDX just surpassed cumulative sales of 1-million units in the U.S., continuing its run as America's best-selling 3-row luxury SUV of all-time.
Acura's gateway model, the ILX, was the retail #1 and fastest-growing model in segment with the highest percent of sales from under-35 buyers among all compact luxury sedans
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