Cookie Consent by Free Privacy Policy website Honda Trucks Set Records, Acura Cars Rise for American Honda in January
febbraio 04, 2020 - Honda Corporate

Honda Trucks Set Records, Acura Cars Rise for American Honda in January

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February 3, 2020
  • American #Hondatrucks set new January sales record
  • Honda brand trucks mark best January sales, rising 2.3%
  • Honda truck sales gains led by HR-V with new January record (up 25%) and Ridgeline (up 57%)
  • Acura brand car sales rise 6% as ILX climbs 16% and TLX gains 6%

 

American HondaHondaAcura

Total

101,625
-4.3%

Cars

42,371
-10.6%

Trucks

59,254
+1%

Total

92,395
-4.1%

Cars

39,595
-11.6%

Trucks

52,800
+2.3%

Total

9,230
-5.5%

Cars

2,776
+5.8%

Trucks

6,454
-9.6%

"As we enter a new decade, we will continue to focus on our core values and maintain the kind of sales discipline that has made us a retail sales leader in the industry," said Henio Arcangeli Jr., senior vice president of the American #Honda Automobile Division. "The arrival of our new CR-V Hybrid next month will also bring new opportunities to further strengthen our light-truck lineup and extend our two-year streak of record electrified vehicle sales."

BRAND REPORT 

Sales Highlights

Honda trucks captured a new January sales record as HR-V also set a new mark and Ridgeline deliveries jumped almost 60%. While the industry continues its dramatic shift toward light trucks, #Honda entered 2020 by maintaining its retail market share gains with passenger cars, led by Civic with sales of 20,054 units.

  • Honda brand trucks set a new January record, gaining 2.3% on sales of 52,800 vehicles.
  • HR-V set an all-time record in January with a strong 24.8% increase on sales of 7,457 units.
  • Ridgeline sales jumped 57.1% for the month, with 3,083 deliveries.
  • CR-V started the year strong, topping 26,000 sales in January, while Civic surpassed 20,000.

Model Notes

Coming off a 5th straight year of record sales, Honda's light truck lineup gets its first electrified model with the launch of the all-new 2020
CR-V Hybrid early this year.

Honda is looking to extend its two-year run as the retail #1 passenger car brand in America, led by Civic, which leads the industry in sales to first-time, Millennial and Gen Z car buyers.

BRAND REPORT

Sales Highlights

Acura cars found sales strength again with a 6% gain in January as the brand's gateway luxury sedan continued its segment-leading ways. The TLX sedan also rose in the first month of 2020 as buyers continue to recognize its balanced goodness.

  • ILX scored its best January sales since 2016, gaining a robust 16.1%, while TLX sales rose 6%.
  • Acura light trucks entered 2020 on a bit of a hangover after an incredible finish to 2019, but RDX and MDX still posted sales of almost 6,500 units.

Model Notes

MDX just surpassed cumulative sales of 1-million units in the U.S., continuing its run as America's best-selling 3-row luxury SUV of all-time.

Acura's gateway model, the ILX, was the retail #1 and fastest-growing model in segment with the highest percent of sales from under-35 buyers among all compact luxury sedans