Cookie Consent by Free Privacy Policy website BMW Motorrad Heritage Collection 2020.
  • Home
  • BMW Motorrad Heritage Collection 2020.
logo automotive
automotive
settembre 28, 2019 - BMW Motorrad

BMW Motorrad Heritage Collection 2020.

Comunicato Stampa disponibile solo in lingua originale. 

BMW #Motorrad is expanding its involvement in the #heritage segment and launching its own Ride & Style collection on the market for the first time. The BMW #Motorrad #heritage Collection 2020 features a wide range of new items, from leather jackets to denim outfits, as well as motorcycle gloves and signature boots.

Inspired by timeless classics and iconic #BMW #Motorrad details, the new #heritage Collection combines traditional style with the best of what contemporary and authentic motorcycle lifestyle clothing has to offer. All the materials and textiles used are robust and long-lasting and they fulfil the highest standards of safety and functionality.

The famous colour identity of the early classic motorcycles – bold black metal parts adorned with the fine white decorative lines, the so-called TwinStripes – is reflected throughout the entire collection. The original branding and the #BMW metal emblem are also incorporated in the design. The copper-coloured details and visual accents displayed in these garments hark back to the materials used in classic #BMW motorcycles. The new collection celebrates the history of #BMW #Motorrad and its longlasting passion for motorcycling.

The history of #BMW #Motorrad dates back to 1923. The first #BMW motorcycle to go into production was the R32 – naturally equipped with an air-cooled, two-cylinder flat-twin boxer engine. In 1978, #BMW #Motorrad became a pioneer in a completely new field, as one of the first serial-production manufacturers in the world to introduce its own rider equipment range.

The #heritage segment was established with the market launch of the #BMW R nineT in 2014 and has since become one of the most important segments of the #BMW #Motorrad brand. In the coming year, the segment is set to expand into fully new dimensions. #BMW #Motorrad has announced the launch of a serial-production motorcycle for the second half of 2020, which will mark its entry into the Cruiser segment.

The #BMW #Motorrad #heritage Collection will be available from January 2020. In addition to this collection, all other new #BMW #Motorrad Rider Equipment products will be presented, as always at the EICMA 2019 motorshow in Milan.

Further information in the press release to download

Leggi tutto

- Fotogallery (114)
Photos
- Documenti (1)
text

download-icon Press release

3MB

language switch Inglese

Hashtag
#bmw #corporate #motorrad #abbigliamento #heritage #collection2020

© Copyright 2024