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FOUNTAIN VALLEY, Calif., Aug. 1, 2019 – #hyundai Motor America reported July sales of 57,340 units, a 12% increase in comparison with July 2018 and the 12th straight month of increasing total sales on a comparative monthly basis. Hyundai’s sales gains were the result of yet another standout month for SUV sales and a brisk selling pace for Hyundai’s newest flagship SUV, Palisade. #hyundai fleet sales accounted for only 10% of total sales on the month.
Retail Highlights
On the retail front, Hyundai’s sales increased 5%. This was the fifth time in the last six months that #hyundai achieved monthly year-over-year retail sales growth. Retail gains were led by Santa Fe (up 46%), Tucson (up 11%), Kona (up 42%) and Ioniq (up 13%). Retail SUV sales finished at 31,079 units, an all-time July high, representing a 61% mix of retail volume compared with 46% mix in July 2018.
Sales Summary
July-19 | July-18 | 2019 YTD | 2018 YTD | |
Hyundai | 57,340 | 51,137 | 390,668 | 378,923 |
Total Volume Highlights
Hyundai SUV sales had an impressive July, growing 39% compared with July 2018. Santa Fe and Santa Fe XL sales were up a combined 17%, while Santa Fe on its own grew 48%. Kona sales increased by 53%, Tucson set its all-time July record with sales up 11% and Hyundai’s flagship premium three-row Palisade SUV had a strong first full month of sales with its higher trims turning the fastest. The SUV performance represented 58% of total #hyundai sales compared with 47% last year. Hyundai’s eco-friendly vehicles also performed well with Ioniq achieving its best sales month ever, up 141%.
“It was an exceptional sales month across the #hyundai lineup, but particularly with our SUVs, which continue to drive our sales growth. We also hit 12 consecutive months of increasing sales, validating the sustained success our new vehicles are delivering,” said Randy Parker, vice president, National Sales, #hyundai Motor America. “Not only are we increasing overall sales, but we are achieving it in the retail market, while keeping our fleet sales in check and our days supply and incentives below the industry average.”
July Product and #corporate Activities
Model Sales
Vehicle | July-19 | July-18 | 2019 YTD | 2018 YTD |
Accent | 1,830 | 1,873 | 16,736 | 16,698 |
Elantra | 11,579 | 13,753 | 96,550 | 113,481 |
Ioniq | 2,891 | 1,198 | 10,490 | 9,797 |
Kona | 6,377 | 4,173 | 43,466 | 19,366 |
Nexo | 21 | 0 | 140 | 36* |
Palisade | 4,464 | 0 | 4,847 | 0 |
Santa Fe | 9,644 | 8,275 | 77,215 | 67,460 |
Sonata | 6,976 | 9,548 | 54,108 | 63,783 |
Tucson | 12,629 | 11,360 | 78,583 | 81,273 |
Veloster | 929 | 943 | 8,533 | 6,402 |
*Includes Tucson Fuel Cell sales
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