Comunicato Stampa disponibile solo in lingua originale.
Stuttgart. After the first six months of the year, #MercedesBenz continues to be the leader among the premium car brands in a highly competitive environment worldwide, despite ongoing model changes. From January to June, 1,134,729 cars were handed over to customers by #MercedesBenz (-4.6%). Unit sales decreased in the first half of the year primarily due to ongoing model changes for SUVs, the brand’s segment with the largest volume. In the second quarter, #MercedesBenz sold a total of 573,856 cars (-3.5%). Sales momentum in those three months came primarily from the new compact-car models, including the new A-Class Saloon worldwide, and the new B-Class and new CLA Coupé in Europe. In June, the Stuttgart-based company with the three-pointed star sold 196,230 vehicles (-3.7%). #MercedesBenz maintained its market leadership in the premium segment in the first half of the year in markets including Germany, the United Kingdom, France, Switzerland, Portugal, Sweden, Denmark, Finland, Czech Republic, Luxembourg, Greece, South Korea, Japan, Australia and Canada.
“After a challenging first half of the year, #MercedesBenz continues to be at the top of the premium segment. We are particularly pleased with the great popularity of the new compact models. In the third quarter, we anticipate sales momentum from the new SUVs with the star,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for #MercedesBenz Cars Marketing and Sales. “In July, two real customer favourites will be in our showrooms: the new GLC and the GLC Coupé. The GLC, which has been the highest-volume model in our SUV portfolio for several years, comes with the latest intelligent driver assistance systems just like the GLC Coupé and is equipped with MBUX as standard.”
Mercedes-Benz unit sales by region and market
In the first half of this year, 457,595 vehicles with the three-pointed star were sold in the Europe region (-4.0%). In Germany, the domestic market, 147,351 units were sold in the first six months (-2.7%) and 24,033 cars with the star were handed over to customers in June (-6.2%). Unit sales increased last month in the United Kingdom, France, Spain, Russia, Portugal, the Netherlands and Denmark. Furthermore, #MercedesBenz set new records for unit sales in the first half of a year in France, Spain, Poland and Denmark.
In the Asia-Pacific region, #MercedesBenz sold 478,254 cars in the first half of the year (-3.1%). The Stuttgart-based company with the star increased its sales by 1.3% to a total of 344,657 units in China, the region’s core market, in the first six months. Deliveries in June were slightly higher than in the prior-year month, with a total of 57,018 vehicles handed over to customers in China (+0.1%). Unit sales in South Korea increased by 2.1% last month, and a new record for cars sold in the first half of a year was achieved in Vietnam.
In the NAFTA region, 30,808 vehicles were delivered last month (-4.1%). In the region’s core market, the United States, the prior-year level was reached with sales of 26,196 cars. Unit sales by #MercedesBenz in the USA in the first half of the year totalled 147,396 vehicles
Mercedes-Benz unit sales by model
Unit sales of the compact cars from #MercedesBenz increased in the first half of the year, with a total of 313,000 A- and B-Class, CLA, CLA Shooting Brake and GLA models sold (+4.2%). More than 57,000 compact cars sold in June represents growth of 13.7% compared with the same month of last year. Demand for the new A-Class was strong worldwide last month (+47.0%), while the new CLA Coupé also posted strong double-digit growth in Europe in the second month after its market launch there (+66.6%).
More than 206,000 units of the C-Class Saloon and Estate models were delivered to customers worldwide in the first half of the year (-1.8%). During the same period, unit sales of the long-wheelbase version of the C-Class Saloon increased by 4.7%. Unit sales of the C-Class Estate were 23.4% higher in June than in the prior-year month and increased by 3.4% in the first half of the year.
Sales of SUVs in the first six months of this year were below the high prior-year level due to model changes, with approximately 367,000 units of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class sold (-13.3%). Despite ongoing model changes, one third of all #MercedesBenz cars sold worldwide in the first half of the year were SUVs. The G-Class set a new sales record in the first six months of its 40th anniversary year; deliveries actually more than doubled in June.
In the first half of this year, 60,318 two-door and four-door cars of the smart brand were handed over to customers worldwide (-8.1%). In Europe, unit sales increased by 0.6% in the first six months. The smart brand enjoyed great popularity especially in Germany, with unit sales increasing by 12.8% to a new record in the first half of the year. In France and Switzerland, unit sales increased by a double-digit percentage in the first six months of this year.
Overview of #MercedesBenz Cars unit sales
Change in %
Year to June 2019
Change in %
- thereof Germany
- thereof China
- thereof USA
luglio 19, 2019
luglio 18, 2019
luglio 17, 2019
Comunicato Stampa disponibile solo in lingua originale. Mercedes-Benz is developing its global sales network on a continuous basis...
Più agili e incisivi:via libera ai gemelli diversiAffalterbach. Grazie a numerosi interventi, Mercedes-AMG è riuscita a valorizzar...
Emozionanti, sportive, uniche: con #cla454matic Shooting Brake e CLA 45 S 4MATIC+ Shooting Brake (consumo di carburante combinato ...
Ti potrebbe interessare anche
luglio 16, 2019
luglio 09, 2019
luglio 04, 2019
Comunicato Stampa disponibile solo in lingua originale. Since 1 July 2019, it has been mandatory to install a warning sound genera...
Prende il via il 10 luglio, a Marina di Punta Ala, il #tour estivo della nuova #EQC, la prima Mercedes full electric firmata EQ. U...
RiepilogoAlte prestazioni, dinamica di marcia sorprendente, design incisivo: le nuove sportive compatte Mercedes-AMG A 45 4MATIC+/...
© Copyright 2019