Cookie Consent by Free Privacy Policy website Thrilling visions at Formula E home race: BMW i presents a look into the future in Berlin
maggio 25, 2019 - BMW Motorsport

Thrilling visions at Formula E home race: BMW i presents a look into the future in Berlin

Comunicato Stampa disponibile solo in lingua originale. 

Press release available only in original language. 

Munich. Saturday marks BMW i Andretti Motorsport’s home race in the ABB FIA Formula E Championship: the BMW i Berlin E-Prix presented by CBMM Niobium. In the support programme for the tenth race of the season, Formula E fans will experience the innovative and technological capabilities of the BMW Group up close and personal. A variety of title partner BMW i activity areas invite visitors to take a look into the future of mobility and visualise exactly how the BMW Group is actively shaping it.

“For the BMW Group, Formula E has been more than just a race series right from the start,” said BMW Group Motorsport Director Jens Marquardt. “In addition to the sporting commitment, we are using Formula E primarily as a platform to demonstrate innovative and technological capabilities. The support programme at our home race shows the many facets of the BMW Group’s forward-looking approach. This is exactly the same as our approach in development where we have established an efficient technological cycle between BMW i Motorsport and BMW i, which benefits both us at the racetrack and BMW i customers. The technical insights we gain through the extreme use in Formula E flow directly back into series development.”

Dr. #jensthiemer, Head of BMW Brand Management, said: “The home race in Berlin is one of the highlights of the whole Formula E season for us – and the perfect platform for demonstrating how BMW i is involved in the key areas of future activity in the automobile industry. With our diverse BMW i Vision Experience, we invite visitors in Berlin to experience for themselves how the BMW Group presents the development in the fields of design, automated driving, connectivity, electrification and services. In particular, I’m looking forward to the BMW i Vision Walk, which we developed in collaboration with our Primary Partner Magna. It makes for excellent entertainment for the whole family – and at the same time lets everyone know what we have planned for the coming years.”

Further information in the press release to download