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BMW i will once again celebrate the #RoadtoCoachella as an official partner of the #Coachella Valley Music & Art Festival in 2019. This year’s campaign will feature global superstar, #khalid, who joins previous #BMW i #RoadtoCoachella headliners, renowned composer and music producer #hanszimmer (“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The Man lead singer John Gourley as creative partners.
WHO: #BMW i and chart-topping global superstar Khalid
WHAT: As an official partner of the #Coachella Valley Music & Arts Festival for the third consecutive year, #BMW i is returning to the desert with an artist-inspired #RoadToCoachella campaign featuring global superstar #khalid.
On the heels of the April 5 release of Khalid’s sophomore full length album, Free Spirit, #BMW is bringing the album to life with its #RoadtoCoachella campaign that includes multiple activations:
#RoadToCoachella #palmsprings pitstop (April 11-14, 12-5pm), an immersive, one-of-a-kind experience with a special opportunity to connect fans with #khalid:
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