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Micromobility, it’s the phrase of the moment. Especially at the next Mobile World Congress to be held in Barcelona in a few days. But what does “micromobility” mean exactly and how is it changing the way we think about transportation?
What is micromobility?
It´s a term used to describe travel solutions for short distances, usually the first or last mile of a journey. About 60% of car trips worldwide are less than 8 kilometers and could benefit from micromobility solutions, according to a study of the McKinsey Center for Future #mobility.
Where is it used?
Cities are changing at breakneck speeds because of demographic shifts and overall population growth. Each week, some 1.3 million people move into cities. By 2030, the number of “megacities”- urban areas with more than 10 million inhabitants- will increase to about 43. That’s 12 more than there are today. And in 2040 about 65% of the population is expected to live in cities. But creating micromobility solutions is more than just making a product. “Cities want to work with companies to find solutions. If you just dump a bunch of scooters on the streets, it’s the wrong approach. We are making a lot of effort to work together with local administrations,” says Fabian Simmer, #Seat Digital Officer.
Further information in the press release to download
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Press release
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GRA Micromobility 1 EN
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GRA Micromobility 2 EN
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