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dicembre 14, 2018 - BMW

New leadership for BMW Brand Management

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From 1 January 2019, #jensthiemer will be the new head of #bmw Brand Management. Following his degree in business studies, Thiemer (46) has gained many years of experience in #automotive brand management and marketing, both from a manufacturer’s and a consultant’s perspective.

“Brand management and marketing are crucial fields for a premium car company operating in today’s highly competitive environment,” said Pieter Nota, #bmw AG Management Board Member for Sales and Brand #bmw. “To ensure our continuing success in this very competitive business, we will be extending this area in the coming months. I am delighted that #jensthiemer, a highly experienced marketing specialist, is joining us at this time,” Nota continued. “Our joint goal is to achieve a seamless brand experience for our customers, across all touchpoints.”