Press release
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novembre 20, 2018 - Seat
15,000 kg of cement to turn the Arona into a sculpture
Comunicato Stampa disponibile solo in lingua originale.
- Portuguese artist #alexandrefarto draws inspiration from the design of SEAT’s most urban SUV to create a unique piece
- 15 tonnes of cement, steel, silicone and fibreglass was used on this artwork
- On display in the Urban Contemporary Art Museum in Cascais, the sculpture aims to immortalise the lines of the car
“Iwanted to somehow immortalise the design of a car”, admits #alexandrefarto, better known as Vhils. This Portuguese street artist has created one of his latest works, ‘Tangible’, a sculpture made with 15 tonnes of cement that reinterprets the design of the #seat #arona. This is how he carried out the design and production process of this unique piece, which took a year to complete.
- Three months to design the initial mould in 3D: In the same way as car designers, this internationally recognised artist begins his projects with pencil and paper, and later confirms their feasibility using virtual technology. “I had never worked with a car before and had wanted to do just that for quite some time, so this collaboration has been a fantastic opportunity for me, a seamless connection”, he assures.
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