Cookie Consent by Free Privacy Policy website SEAT consolidates its commitment to music and emerging artists with Primavera Club
ottobre 23, 2018 - Seat

SEAT consolidates its commitment to music and emerging artists with Primavera Club

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  • The carmaker is sponsoring the festival being held in Barcelona and Madrid from 26 to 28  October
  • The #Seat Studio, located in the Sala Apolo nightclub, will be giving a voice to new talent with interviews and concert recordings

The fifth edition of #primaveraclub, the festival of new trends in music, is kicking off next weekend with #Seat as exclusive partner for the second year in a row. In the wake of #PrimaveraSound, the autumn music #Event boasts a line-up of 46 artists in Barcelona and 26 in Madrid. With headliners such as Boy Pablo, Snail Mail, Hop Along, Jimothy Lacoste or Ama Lou, #primaveraclub showcases artists from around the world, including Australia, the USA and Japan.

One of the novelties this year is the #Seat Studio, a radio and TV studio located in Barcelona’s Sala Apolo nightclub, where the festival is being held. This initiative will extend #primaveraclub beyond festival-goers with concert recordings and interviews with prominent artists dominating the indie music scene. According to #Seat global Marketing director Susanne Franz,“Primavera Club is a unique festival that brings together the most innovative current music trends in cosmopolitan cities such as Barcelona and Madrid. #Seat is firmly committed to enabling talents and creativity, reinforcing our alliance with #PrimaveraSound by supporting its international growth.”

Furthermore, Primavera Sound Co-Director and Marketing Director Alfonso Lanza added that “SEAT’s relationship with Primavera Club exceeds a standard strategic partnership. We enjoy a collaboration that proves a commitment to music that goes beyond the festival format we all have in mind. At #primaveraclub, #Seat complements with added value activations and content that are completely aligned with this festival’s spirit: to contribute to making music lovers happy.”

Primavera Club takes over from #PrimaveraSound, a must-attend #Event for lovers of live music, making it a festival with its own distinct identity on the international agenda.