Press release
430KB
description
6KB
ottobre 12, 2018 - Mercedes-Benz
#explorewildtaiga: A tour through the Taiga with the G-Class for social media fans
Comunicato Stampa disponibile solo in lingua originale.
One iconic off-roader, two creative people and deserted roads traversing the wilds of Finland: #MercedesBenz teamed up with the Finnish wildlife photographer Konsta Punkka and the Italian filmmaker Oliver Astrologo for a spectacular "Content Creation Tour" through Finland's landscape and nature. Punkka and Astrologo spent eleven days on the road in a #MercedesBenz G-Class, travelling through Punkka's homeland from Helsinki to the Oulanka National Park in northern Finland. The aim of the social media campaign #explorewildtaiga was to bring the Finnish Taiga closer to outdoor fans and G-Class enthusiasts by providing images of an extraordinary off-road trip in the G-Class. The campaign allows followers to experience the tour digitally via the further development of an interactive and personalised Messenger Bot. In addition to this, the campaign offers other experiences with platform-compatible social media content such as vlogs. On the tour, Konsta Punkka set his sights on Finland's "Big Five" - wolf, brown bear, elk, lynx and wolverine - taking a series of impressive close-up shots. Oliver Astrologo captured touching pictures of the landscape in the Finnish Taiga. The first vlogs are online from 8 October. The Messenger Bot starts on 11 October 2018, via Facebook Messenger:http://mb4.me/MBJourneys
"With #explorewildtaiga, we are opening up a new chapter in our digital storytelling. Our followers can witness the G-Class Outdoor Experience in Taiga, Finland from unusual, self-chosen perspectives. Our new "MB Journeys" Messenger Bot lets followers decide how they want to proceed on each day of the online tour. It's almost like travelling in the G-Class with your best friend," says Natanael Sijanta, head of Marketing Communication, #MercedesBenz Cars.
Mercedes-Benz storytelling: up close, intensive, and with a 360-degree view
The campaign offers followers new pictures, videos and other formats for six days, ranging from vlogs to wildlife portraits and landscape shots to behind-the-scenes pictures. The "MB Journeys" interactive Messenger Bot will run until 16 October, allowing users to adopt their own perspective of the events. Each day they can decide whether to focus on the vehicle, the landscape, the wildlife, or the people. To individualise the stories for the users in this way, 85 content pieces have been produced in the form of pictures and videos. A Storytelling Bot of this magnitude and with this storytelling format is a first in the #automotive industry.
With #explorewildtaiga #MercedesBenz uses all the owned and paid-media options on Facebook, Instagram, Twitter et al. The 360-degree campaign can be seen on the social-media channels of #MercedesBenz and the protagonists, and is supplemented by classic PR.
"Our aim is to get as close as possible to our followers," says Natanael Sijanta. "Our work together with influencers is therefore not simply aimed at increasing coverage. We involve them intensively in the content creation. Furthermore, we offer platform-compatible content, including in 9:16 vertical format. With 'MB Journeys', we have also developed our #MercedesBenz Messenger Service further with a personal and interactive format."
18C0865 001
1080x1920, 520KB
18C0865 002
5186x6482, 9MB
18C0865 003
3682x4603, 6MB
18C0865 005
6296x5504, 15MB
18C0865 006
5504x6880, 6MB
18C0865 008
5091x5091, 8MB
18C0865 009
5350x6687, 6MB
18C0865 010
3271x2799, 4MB
18C0865 011
2992x3740, 5MB
18C0865 012
2697x3371, 2MB
18C0865 013
5226x4907, 9MB
18C0865 016
5504x8256, 10MB
18C0865 017
2992x2992, 4MB
18C0865 018
4458x5573, 6MB
18C0865 019
5504x8256, 16MB
18C0865 020
5504x8256, 8MB
18C0865 021
5504x8256, 13MB
18C0865 022
8256x5504, 13MB
18C0865 023
8256x5504, 13MB
18C0865 024
1800x1200, 810KB
18C0865 027
1800x1201, 339KB
18C0865 028
1800x1201, 445KB
18C0865 029
1800x1021, 1MB
18C0865 030
1800x1349, 1MB
18C0865 031
1800x1349, 1MB
18C0865 032
1800x1349, 868KB
18C0865 033
1800x1349, 2MB
18C0865 034
1800x2401, 1MB
18C0865 035
6000x4000, 3MB
18C0865 036
3788x5050, 10MB
News correlate |
||
|
|
|
marzo 26, 2024
|
febbraio 14, 2024
|
dicembre 20, 2021
|
|
Caratteristiche di guida in fuoristrada: migliori prestazioni grazie all'elettrificazione dei motori L’offerta di motorizzazioni p... |
Concept della campagna • Nel giorno di San Valentino, il marchio lancia una campagna globale con la Classe G STRONGER THAN DIAMOND... |
US première del nuovo #film ‘The Matrix Resurrections’Una #mercedesbenz #classeg 550 fa parte del filmCome elemento della speciale... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
febbraio 26, 2021
|
luglio 16, 2020
|
febbraio 10, 2020
|
|
Il team di Graz ha affidato ad una coppia di artisti messicani il compito di trasformare questa icona senza tempo in un capolavoro... |
Realizzata per la visita di Papa #giovannipaoloii in Germania.Una #classeG con sovrastruttura trasparente che divenne comunemente ... |
Gli anni passano e #classeG rafforza la sua immagine di icona della Stella, rinnovandosi senza perdere quell’identità unica che in... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness