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agosto 29, 2018 - Jaguar Land Rover

Jaguar Land Rover’s virtual eyes look at trust in self-driving cars

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Jaguar Land Rover has fitted ‘virtual eyes’ to intelligent pods to understand how humans will trust self-driving vehicles, as research studies suggest that as many as 63% of pedestrians worry about how safe it will be to cross the road in the future.

  • Self-driving pods have large ‘virtual eyes’ to interact with other road users
  • Intelligent pods make ‘eye contact’ with pedestrians to signal intent
  • Engineers work with psychologists to understand human trust in self-driving vehicles

Coventry, UK. 28 August 2018: #jaguarlandrover has fitted ‘virtual eyes’ to intelligent pods to understand how humans will trust self-driving vehicles, as research studies suggest that as many as 63% of pedestrians worry about how safe it will be to cross the road in the future.

The friendly-faced ‘eye pods’ have a vital job: helping work out how much information future self-driving cars should share with users or pedestrians to ensure that people trust the technology.

As part of the engineering project, #jaguarlandrover has enlisted the help of a team of cognitive psychologists to better understand how vehicle behaviour affects human confidence in new technology. The trust trials form part of Jaguar Land Rover’s government-supported UK Autodrive project.