Cookie Consent by Free Privacy Policy website Hyundai Motor Launches #WhatsNext Campaign Appealing to Saudi Women
agosto 03, 2018 - Hyundai

Hyundai Motor Launches #WhatsNext Campaign Appealing to Saudi Women

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  • #WhatsNext campaign celebrates and supports Saudi women’s achievements
  • Hyundai appoints three Saudi-based female thought leaders as brand ambassadors
  • Hyundai creates various customer experience programs and products targeting Saudi women

Hyundai Motor Company today announced the launch of a campaign and customer experience program appealing directly to female drivers in Saudi Arabia.

Hyundai Motor Company today announced the launch of a campaign and customer experience program appealing directly to female drivers in Saudi Arabia, following the lift of a decade-long ban on female drivers.

The ‘#WhatsNext’ campaign celebrates Saudi women’s past achievements and supports their future feats, whilst aligning with Hyundai’s vision to create freedom in mobility. The main campaign film (https://youtu.be/pRdXIrdEZJw) communicates Hyundai’s message of support to Saudi female drivers, through a narrative that follows a Saudi woman as she pursues her dream career as a fashion designer, movie director, teacher and track athlete. The film went live on August 1.