Cookie Consent by Free Privacy Policy website Mondial Paris Motor Show 2018, October 4 to 14 2018 - Paris expo Porte de Versailles
agosto 02, 2018 - MotorShow Parigi

Mondial Paris Motor Show 2018, October 4 to 14 2018 - Paris expo Porte de Versailles

Comunicato Stampa disponibile solo in lingua originale. 

After creating a new graphic identity for all its brands (Mondial Paris Motor Show, Mondial de l’Auto, Mondial de la Moto, Mondial de la Mobilité and Mondial.Tech), the Mondial Paris Motor Show unveils its new advertising campaign. It will be revealed to the general public in the press and on bill boards starting April and aired on TV next September.

With its sober design, this campaign shows with humour and self-mockery - both for the billboard and the TV campaign- different driving habits. Two different design concepts have been imagined, one for the press and billboard campaign, the other for the advertising film. Each concept has been developed as a mini-series.

The visual items of the press and billboard campaign have borrowed their elegant style to the world of luxury. Hands of automobile and motorcycle drivers, both men and women, are showed in driving position. The visitors are thus projected behind the wheel or handlebar of their dream vehicles. The Irish art photographer Cormac Hanley created this 4-poster series especially for the 2018 Mondial Paris Motor Show.