Press release
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luglio 27, 2018 - Infiniti
New INFINITI QX50 multi-tone interior inspired by luxury resort hotel
Comunicato Stampa disponibile solo in lingua originale.
The interior of the all-new 2019 #infiniti #qx50 boasts a unique inspiration. The #infiniti design team created the on-trend, multi-tone color combination for the available Autograph interior inspired by the look and feel of luxury resort hotels.
The designers wanted a forward-thinking interior and to provide drivers with a luxury experience every time they entered their #qx50 mid-size crossover. For the unique color combination, the design team drew inspiration from the experience one would have walking into a luxury resort beachfront hotel. Starting with warmer color tones, the rich chocolate brown replicates wood applications in the resort and the surrounding trees, followed by a creamy off-white representing the sand on a beach. The highlights of a cooler dark navy blue on the center console, reminiscent of the ocean water, strike the proper balance between warm and cool, creating a comfortable, yet invigorating environment.
The #qx50 interior is in line with modern design trends. In response to consumers' continued embrace of color, designers are recognizing the need to show more color in their collections, according to the Pantone Color Institute. Highlighting a more multi-faceted color story, the three main colors of the #qx50 Autograph interior are very similar to color tones at the forefront of this year's PANTONE® Fashion Color Trend Report 2018. A creamy Pantone color, called Coconut Milk, represents the classic mainstay of a white and/or off-white, while a rich chocolate color titled Emperador adds strength and substance and Pantone's classic navy-like Sailor Blue anchors the palette – just as the dark blue Ultrasuede® application does on the #qx50 interior.
"The quest to find the perfect fit of materials, colors, forms and ergonomics have driven our designers and engineers to create the best interior #infiniti has ever produced," said Karim Habib, Executive Design Director, #infiniti Motor Company, Ltd. "The unrivaled interior space, carefully curated application of colors, high quality materials and advanced craftsmanship make the cabin as welcoming and comfortable as it is luxurious. The QX50's asymmetrical layout and calm, controlled atmosphere is designed to meet different needs of the driver and passengers."
The all-new #qx50 interior is finished in supple leathers, tailored stitching and genuine open-pore wood.
Where many luxury vehicle interiors use high-gloss wood surfaces to create the perception of quality, the all-new 2019 #qx50 is finished in genuine, matte finish open-pore maple wood. It is treated to retain its natural characteristics in texture and appearance. Running a hand over it, the grain of the wood is still detectable to the touch, demonstrating a high level of craftsmanship to create an authentic, modern and highly tactile dashboard.
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