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Committed to catering to customers' needs, #datsun launched this project to study the needs and preferences of the brand's customers in an innovative, experimental way.
The #datsun #mido for Outdoor Leisure was created based on a survey the brand conducted in January on #datsun social media platforms in which 58% of participants listed car travel as a hobby, while 27.2% listed fishing. Participants were also asked what equipment and features they feel are required in a car for long journeys and an active outdoor life. The car was then designed with the robust #datsun #mido hatchback as its base, with significant modifications to the exterior and interior to make it better suited for camping and fishing excursions.
"At #datsun, we carefully monitor the lifestyles and preferences of our customers and look for innovative solutions to address their needs," said Andrey Chirkov, head of #datsun in Russia. "This unique project allows us to have a real-life case study of the special requirements of outdoor enthusiasts. Through a series of activations planned over the next several months, we plan to get feedback from different stakeholders, which will be taken into account as we move forward."
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