luglio 23, 2018 - Hyundai

Hyundai's Le Fil Rouge Concept Car Makes North American Debut at Concours d'Elegance of America in Michigan

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DETROIT, July 23, 2018 – Michigan residents will have the opportunity to peek into Hyundai’s future when the #lefilrouge #concept car makes its North American debut at the 40th Annual Concours d’Elegance of America in Plymouth, Michigan, July 27–29. The #concept car introduces Hyundai’s new ‘Sensuous Sportiness’ design theme, which will appear on all future #Hyundai vehicles, ranging from sedans to SUVs. As its name implies, #lefilrouge (common thread) is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected.

The #lefilrouge is a reinterpretation of Hyundai’s 1974 Coupe #concept and marks the beginning of the Sensuous Sportiness era for #Hyundai design. The Sensuous Sportiness design language will bring instinctive beauty, emotional value and desirability to #Hyundai vehicles. Sensuous Sportiness is defined by the harmony between four fundamental elements in car design: proportion, architecture, styling, and technology.