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luglio 10, 2018 - Porsche

Porsche will always be Porsche

Comunicato Stampa disponibile solo in lingua originale. 

“The future has many names: For the weak, it means the unattainable. For the fearful, it means the unknown. For the courageous, it means opportunity”. This quote from French author Victor Hugo is used frequently. But rarely has it been as fitting as today, when we are talking about the future of mobility. For many decades, mobility has revolved around the car – as a means of transportation, as a status symbol, and as a fascinating machine delivering driving pleasure. But traditional mobility as we understand and practice it every day is now at a turning point. We live in a multi-mobile age.

With modern information and communication technology developing at a lightning-fast pace, we are not just available 24 hours a day, seven days a week, wherever we are in the world. We can be everywhere at the same time. With video conferences replacing business trips, online chats with your friends replacing meet-ups at the bar, homeworking replacing your desk at the office and laptops replacing Saturday shopping trips into town, it only makes sense to ask whether driving your own car will one day be replaced by virtual mobility. We are living in an era of industrial upheaval. The force and dynamics of events and developments are breathtaking. Society, the world, politics and the economy are changing at the speed of light. The #automotive world will change more over the next ten years than it has during the course of the last 100 years.

“Everything must be re-evaluated”

For #Porsche, this means that we are growing in regions we could not have imagined just a few years ago. The digital transformation determines the way in which we think. Young, differently-minded #people who are entirely unlike us are changing our mindset. What do our customers expect from cars both now and in the future, and from mobility in general? The answer is that everything must be re-evaluated. It may not be necessary to reinvent the wheel, but everything else, yes. And if you are going to change things, you have to dare to innovate to allow flexibility. Change your mindset’s perspective. Allow free structures, free minds and lateral thinkers. Creativity always requires a certain amount of freedom from rules, a less restrictive bureaucracy. This allows us to be faster, more focused, more flexible and especially more streamlined. For a company like #Porsche, it is also important to always think from the point of view of the customer. We need to match our customers’ desires as closely as possible. For all future cars and services there is only one standard: the customer.

But where does all this lead? What is our aim? In view of the speed and unpredictability of current developments, it seems almost impossible to predict the future. It is nevertheless necessary to keep trying to lift the fog and look to the future. As entrepreneurs we must make the right strategic decisions today to best prepare ourselves for what awaits us tomorrow and the day after tomorrow.

“The courage to make changes”

As we face the global competition in the field of innovation, #Porsche must be on the offensive. More than anything else, this will take courage – the courage to make changes and the courage to pave our own way to the future. In extremely volatile times like these, it is crucial to project a clear, unmistakable identity. But how can a brand stay authentic and unique when it must constantly adapt to an environment that is evolving at a rapid pace? How is renewal possible without a loss of identity?