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giugno 22, 2018 - Toyota

Toyota Rolls Out First Fully Redesigned Century in 21 Years

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  • Modern, state-of-the art design embodies tradition and dignity
  • Luxurious cabin space befitting VIP rear seat passengers, delivering a serene and premium comfort ride
  • 5.0-liter V8 hybrid system offers outstanding fuel efficiency
  • Newly equipped with advanced safety technologies, including #Toyota Safety Sense

Toyota City, #japan, June 22, 2018―Toyota Motor Corporation (Toyota) announces the launch of its completely redesigned #Century in #japan and the start of sales at all nationwide "Toyota" dealers (including for the Tokyo area Toyopet and "Toyota" dealers).

The #Century debuted in 1967, and was released to commemorate the 100th birthday of Sakichi Toyoda, founder of the #Toyota Group. For more than 50 years the #Century has served as the chauffeur-driven model of choice for #japan and remains a favorite among executives across all industries.

The new 3rd generation #Century sees its first full redesign in 21 years. The development theme blends the concepts of legacy and evolution. It carries on the tradition of master craftsmanship and high-quality monozukuri (all-encompassing manufacturing) while the hybrid system realizes high-demand environmental performance, and an interior and exterior design injects new charm into the #Century in line with its heritage. The new #Century features advanced equipment and comfort amenities suitable for a luxury car, and numerous improvements have been made to achieve serenity and cruising stability.

Monthly sales target for Japan

50 units

Assembly Plant

Higashi-Fuji Plant, #Toyota Motor East #japan Inc.

Manufacturer's Suggested Retail Price

19,600,000 yen (Includes consumption tax and does not include recycling fees. Separate pricing applies for Hokkaido and Okinawa.)

Vehicle Outline
  1. An attractive external design that infuses tradition and dignity
  • The outline reflects the Japanese aesthetic of passive symmetry while employing a proprietary ideology that focuses on creating a regal rear seating space. The silhouette is easily recognizable as a chauffeur model. By straightening the slope of the C pillar, the design focus of the cabin shifts to the rear, heightening the importance of the rear in appearance.