logo automotive
giugno 07, 2018 - Land Rover

Land Rover and Bear Grylls surprise 13 year old who went Above and Beyond

Comunicato Stampa disponibile solo in lingua originale. 

  • New #landrover film tells story of 13yr old Blake Harris and his once-in-a-lifetime adventure with Global Adventurer Bear Grylls
  • Blake Harris endured a tough start to life with Autism and helping his mother look after his terminally ill sister
  • A one-off camouflaged #DIscovery created to take Blake on a surprise adventure from the annual Hay literary Festival
  • Surprise adventure reveals Blake’s determination, resilience and Above and Beyond spirit

In Land Rover’s 70th year, Hay Festival 2018 played the backdrop to a very special surprise for a young boy who truly went Above and Beyond for his family.

13 year old Scout Blake Harris known as ‘Baby Bear’ from Worcester attended Hay Festival over the late May bank holiday weekend expecting to watch his hero #beargrylls talk at the annual literary festival. But Blake had the surprise of his life when his hero arrived in a bespoke camouflaged #landrover #DIscovery bearing his name to take him on a mini adventure.

The adventurers went off-roading to a secret wood where Grylls set up a bespoke shelter for Blake to light a fire, scavenge maggots for a tasty afternoon snack and get to grips with a catapult.