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Mercedes-AMG is supporting the sales release of the new members of the family #mercedesamg E 53 4MATIC+ #coupé, #mercedesamg E 53 4MATIC+ Cabriolet and #mercedesamg CLS 53 4MATIC+ (Combined fuel consumption: 8.9-8.8 l/100 km; CO2 emissions combined respectively: 204-203 g/km) on 28 May 2018 with a social media campaign. The new #mercedesamg models are being presented for lifestyle-oriented individualists according to the motto "#SpeedUpInStyle". An urban lifestyle defines the style of the digital presentation at the start of sales. The digital presentation focuses on the lifeworlds of design and architecture. The #SpeedUpInStyle campaign is divided into two phases: during the first phase, traditional product communications dominates. The second phase makes full use of digital media with social media posts and films on the #mercedesamg channels. The focus is on Christoph Grainger-Herr, CEO of the Swiss luxury watch manufacturer IWC Schaffhausen, who drives around New York in the #mercedesamg E 53 4MATIC+ #coupé. The first social media film can be viewed as of now onhttps://youtu.be/x85lyF6P6vc.
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