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marzo 15, 2018 - Lexus

World Debut of the Lexus UX, a New Genre of Crossover

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Lexus hosts the world debut of the new #UX at the 2018 #Geneva Motor show, a free-spirited #crossover crafted expressly for the modern urban explorer who seeks a fresh, contemporary and dynamic take on a lUXury lifestyle.

Chika Kako, Chief Engineer of the #UX said: "Right from the start, I focused on the target customer―mid-30s, millennials, men and women―and tried to understand how they would expect a lUXury compact vehicle to change their lives and enable new experiences. That's what led us to the basic vehicle concept for the #UX of Creative Urban Explorer―a new genre of #crossover.

"Design is still the main purchase reason for every car, it is the #design that promises to the customer what the car can deliver. With the #UX the #design team have created a style which delivers the strong safe feeling that sets crossovers apart from hatchbacks, but combined it with a very dynamic dimension.

"We also focused on giving the #UX a distinctive driving feel that would resonate with the customer. I wanted to overturn the image of a #crossover with a high body that requires careful manoeuvring and offer a car with nimble performance and excellent manoeuvrability that make it as easy to drive as a hatchback."

The #UX is a new gateway vehicle for #Lexus, it is rich in the qualities that define the brand: brave #design, exhilarating performance and imaginative technology.

Led by Chief Engineer Kako and Chief Designer Tetsuo Miki, the development teams have worked closely to produce a car in which the exterior and interior appear almost seamlessly linked. Powerful bodywork, notable for its impressively flared front and rear wings, clothes a cabin that provides a driver-focused cockpit and an open, relaxing space for passengers. While still offering a commanding view from the steering wheel, the #UX offers a driving position that makes the #crossover feel more like a responsive hatchback to drive, rather than an SUV.

The #UX further marks a series of technical innovations, including the first use of the new global architecture platform named GA-C, which delivers fundamental high structural rigidity and a low centre of gravity, thus securing excellent ride quality and stability. New powertrains are also deployed for the first time: a new 2.0-litre petrol engine that reaps the performance and fuel economy benefits of high thermal efficiency; and a new mid-power, fourth generation self-charging hybrid system.


More information on the press release