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marzo 14, 2018 - BMW Motorrad

BMW Motorrad is the most popular brand in the "2018 Motorcycle of the Year" readers' vote. Successful start to the season with wins in two categories and a total of nine podium positions

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Munich/Stuttgart. Right on time for the nationwide start of the season on 17 March 2018, #bmwmotorrad was once again pleased to receive numerous distinctions at the annual readers' vote held by the magazine MOTORRAD. #bmwmotorrad representatives climbed up on the podium a total of nine times at the award ceremony in Stuttgart, including twice to the top position.

"Nine distinctions including two wins is a great confirmation of our product offensive. This result once again demonstrates that #bmwmotorrad has adopted the right strategy with its broad product range," says Timo Resch, Head of Sales and Marketing #bmwmotorrad, commenting on the result of what is now the 20th readers' vote to be held by the magazine MOTORRAD. "I should like to thank the readers of MOTORRAD most sincerely for their wonderful support – this will be an enormous incentive for us to work hard to defend our leading position in the motorcycle market."

With victories in the "Touring Bike/Sports Touring Bike" category for the BMW R 1200 RS and in the "Crossover" category for the #bmw S 1000 XR as well five second places and two third places, #bmwmotorrad once again put on an impressive showing at this year's competition, which involved a total of 51.497 readers voting in Germany on a total of 206 motorcycle models.

The #bmw S 1000 XR dominated the "Crossover" category once again this year, commanding a 24.2 per cent share of the vote in what is a hotly competed segmented. With its fascinating blend of sporty riding dynamics, outstanding sports touring qualities and individual design, it is once again the most highly ranked model among readers in 2018.

Another model with an appetite for more glory at the top of the podium is the #bmw R 1200 RS. After supreme victories in past years, the #bmw R 1200 RS once again finished as the celebrated winner in the "Touring Bike/Sports Touring Bike" segment. Thanks to its excellent all-round qualities of riding dynamics, sporty flair and touring suitability, it was again able to set itself apart from strong competition with a 22.4 per cent share of the vote.

The #bmw R 1200 RS also sailed onto the stage in the slipstream of the BMW R 1200 RT: an excellent third place in the "Touring Bike/Sports Touring Bike" category gave #bmwmotorrad an impressive class victory.

The #bmw S 1000 RR only just missed out on victory this year. Now in its 9th model year, this pioneering supersports bike finished second in the "Sports" category – still giving it every reason to celebrate. No other model has been able to assert its presence for so many years within the leading group in such a technology and performance-driven segment. Offering an excellent combination of high performance with a high level of active riding safety based on Race ABS and Dynamic Traction Control DTC as well as the optional electronically regulated suspension system Dynamic Damping Control DDC, it remains very popular among customers as a result of ongoing further development.

Another top placement was secured by the #bmw R nineT in the category "Modern Classics". It was only just short of victory with a vote share of 18.9 per cent. But all in all #bmwmotorrad was more than satisfied here, too: after all, two closely related family members also achieved very good results, namely the 
BMW R nineT Pure and R nineT Scrambler. Classic design, lifestyle, state-of-the-art technology and sporty riding dynamics – these features guarantee the success of the new #bmwmotorrad world of experience "Heritage".

Meanwhile the #bmwmotorrad icon R 1200 GS starts the new year with its popularity unwavering. Its second place in the readers' vote – as well as a number of good placements achieved by other #bmw Adventure models – once again confirms the strong presence of #bmwmotorrad in this highly competitive segment. More than 50,000 units of the #bmw R 1200 GS and its deep-treaded sibling the #bmw R 1200 GS Adventure alone were sold in 2017, setting yet another positive record.

Among the "Naked Bikes", the unfaired boxer #bmw R 1200 R was able to defend its outstanding second place from the previous year. Given that this segment has so many different engine concepts, this success is a clear indication that motorcyclists regard the boxer engine from Munich as modern and future-oriented. In the "Scooter" category the podium was once again dominated by the colours white and blue. Second place went to the emissions-free #bmw C evolution and third place to the #bmw C 650 Sport/C 650 GT, ensuring a superb overall result in the urban segment and rounding off the excellent performance of #bmwmotorrad in the "2018 Motorcycle of the Year" readers' vote.

The award ceremony was held on 12 March 2018 in Stuttgart. This year, 51.497 readers took part in "2018 Motorcycle of the Year", which is regarded as the most important readers' vote on motorcycles and scooters in the whole of Europe.

You will find press material on #bmw motorcycles and #bmwmotorrad rider equipment in the #bmw Group PressClub at www.press.bmwgroup.com.

E-mail: presse@bmw.de

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