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marzo 06, 2018 - Toyota

WORLD DEBUT OF THE LEXUS UX, A NEW GENRE OF CROSSOVER

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Lexus hosts the world debut of the new UX at the 2018 #geneva Motor show, a free-spirited #crossover crafted expressly for the modern urban explorer who seeks a fresh, contemporary and dynamic take on a luxury lifestyle. Chika Kako, Chief Engineer of the UX said: "Right from the start, I focused on the target customer―mid30s, millennials, men and women―and tried to understand how they would expect a luxury compact vehicle to change their lives and enable new experiences. That's what led us to the basic vehicle concept for the UX of Creative Urban Explorer―a new genre of #crossover. "Design is still the main purchase reason for every car, it is the #design that promises to the customer what the car can deliver. With the UX the #design team have created a style which delivers the strong safe feeling that sets crossovers apart from hatchbacks, but combined it with a very dynamic dimension. "We also focused on giving the UX a distinctive driving feel that would resonate with the customer. I wanted to overturn the image of a #crossover with a high body that requires careful manoeuvring and offer a car with nimble performance and excellent manoeuvrability that make it as easy to drive as a hatchback." The UX is a new gateway vehicle for Lexus, it is rich in the qualities that define the brand: brave #design, exhilarating performance and imaginative technology. Led by Chief Engineer Kako and Chief Designer Tetsuo Miki, the development teams have worked closely to produce a car in which the exterior and interior appear almost seamlessly linked. Powerful bodywork, notable for its impressively flared front and rear wings, clothes a cabin that provides a driver-focused cockpit and an open, relaxing space for passengers. While still offering a commanding view from the steering wheel, the UX offers a driving position that makes the #crossover feel more like a responsive hatchback to drive, rather than an SUV. The UX further marks a series of technical innovations, including the first use of the new global architecture platform named GA-C, which delivers fundamental high structural rigidity and a low centre of gravity, thus securing excellent ride quality and stability. New powertrains are also deployed for the first time: a new 2.0- litre petrol engine that reaps the performance and fuel economy benefits of high thermal efficiency; and a new mid-power, fourth generation self-charging hybrid system.

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