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settembre 20, 2017 - Mercedes-Benz

Resume and highlights of me Convention at the IAA in Frankfurt: me Convention celebrates future, inspiration and community

Comunicato Stampa disponibile solo in lingua originale. 

3 days, 150 speakers and more than 2700 attendees out of over 35 countries – the very first me Convention, produzed by #mercedesbenz and South by Southwest (SXSW) in Frankfurt, delivered a weekend packed with inspiration, innovation and thought-provoking insights. Astronaut Buzz Aldrin entered the stage on Friday with a moonwalk, and rap icon A$AP Rocky delivered the final words on Sunday. In between Sheryl Sandberg met Dieter Zetsche in a rare public exchange of industry leaders; startup cities came together and explorer Mike Horn inspired to conquer earth. Thought leaders such as cyborg Neil Harbisson and sociologist Auma Obama challenged our way of thinking; art influencer Hans-Ulrich Obrist painted his version of the future of the art world; and young hackers reinvented the way of unlocking cars.

“We are proud that this very first me Convention together with our partner SXSW has become such a big success”, said Dr. Jens Thiemer, Vice President Marketing #mercedesbenz Cars. “More than 2700 guests from over 35 countries followed our invitation to an inspiring dialogue about the future. Each and every visitor enriched the #event following exciting talks, sharing creative ideas and contacts and last but not least having lots of fun. I also thank our inspiring speakers from all over the world for providing fascinating insights and taking us on a journey towards the unknown world of tomorrow. Our goal had been to transform the traditional exhibition stand into an inspiring community platform and that worked out perfectly. The SXSW has been the ideal partner and I am very confident that this has not been the last me Convention.”

The first-ever me Convention at the #iaa Frankfurt from 15 to 17 September 2017 has been an overall success. The new format by #mercedesbenz and SXSW was an inspiring platform for discussing a range of future topics, bringing together people from the technology, design and creative worlds. Under the motto #createthenew, international experts and thought leaders exchanged views on the topics of new creation, new urbanism, new leadership, new realities and new velocity. Future topics have also been examined in 16 workshops, 150 international speakers inspired the guests in 52 talks, interviews, panels & keynote speeches were held, 24 cities presented themselves to start-ups, two yoga #classes and one meditation class were held and the attendees enjoyed drinks, food and entertainment in the festival-like setting of the Festhalle, where they consumed 7.500 fortune cookies, 7.000 bags of popcorn, 12.000 bottles of Lemon Aid, 15.000 bottles of beer, took lessons in the flight simulator for 27 hours, spent 108 hours in virtual reality, wrote handwritten messages on 800 packages of post-its.

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