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maggio 17, 2017 - BMW

BMW Group Event Forum presents Premium Lounge

Comunicato Stampa disponibile solo in lingua originale. 

Presentation of the extended event area portfolio in hall 8, booth G160 at the IMEX 2017 in #frankfurt.

Munich. In 2016, around 52,000 guests visited the #bmw Group event Forum within the framework of award ceremonies, congresses and festive occasions. With that, the second record year in succession has come to an end – reason enough to prepare for the continuation of the success story in 2017. The #bmw Welt, which in addition to the #bmw Museum and the #bmw Group Classic is the largest location of the #bmw Group event Forum, laid the foundation for this with the opening of the Premium Lounge as well as with an award-winning upgrade of existing technical media.

The new Premium Lounge at the #bmw Welt.

The Premium Lounge offers guests and organizers alike an exclusive event area with a unique flair at the heart of the #bmw Welt. Comfortable leather couches and a dining area designed in stylish brown and cream tones provide up to 100 guests with a sense of well-being – whether during a dinner, an exclusive get-together or in a club atmosphere with DJ and dance floor. The Premium Lounge presents itself laid-back, modern and classy high up amidst the award-winning architecture of the #bmw Welt building. The panoramic glass frontage provides a view of the premiere, the central exhibition area and heart of the #bmw Welt building, as well as of the city and its landmarks. High-class catering offered by the in-house catering partner Käfer and excellent service provide the exquisite framework for an unforgettable evening. During the day, the Premium Lounge is reserved for international customers collecting their new vehicles and can be booked for evening events.

More information on the press release

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