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- 10 media teams compete for charity and bragging rights in inaugural Nissan “Rogue Trip” to the 2017 New York International Auto Show
- Teams will drive identically equipped 2017 Rogue SL models outfitted with GPS tracking, allowing progress to be followed online at NissanNews.com/RogueTrip and at hashtag #RogueTrip
- Points awarded for most scavenger hunt challenges won including unusual roadside attractions and quirky historical monuments found on the two-day, 700- to 800-mile family adventure-style journeys
- Redesigned 2017 Rogue now best-selling crossover in U.S. (Feb. 2017 sales)
There are road trips. And then there are Rogue Trips. In honor of record-setting sales of the 2017 Rogue crossover – and the upcoming debut of the brand new Rogue Sport later this spring – Nissan is sending 10 teams of national media on a special two-day “Rogue Trip to the 2017 New York International Auto Show.”
#RogueTrip is part scavenger hunt, part road test and part charity fundraiser. Participants will depart from five U.S. cities in 2017 Nissan Rogue crossovers with navigation systems set for an arrival in Manhattan, on April 11 at 2 p.m. Not a race for time, speed or distance, the Rogue Trip functions more like an old-fashioned family adventure, with points awarded in scavenger hunt categories such as Bizzare Eats Challenge, Funniest Bumper Sticker, Most Unique Wildlife and Most Historical Monuments visited. The winning team will be rewarded with a $5,000 donation to the charity of its choice. Contestants will provide realtime social media updates on their activites as they make their way to New York City.
“Rogue trips are measured in memories, not miles,” said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America and Chairman, Nissan Canada, Inc. “We’re excited to watch the unique journeys and adventures our Rogue Trip teams will encounter along the way to the New York International Auto Show. The 2017 Rogue will be the perfect vehicle to take on this cross-country adventure with its great fuel economy, comfortable interior and the available Nissan Safety Shield technologies including Intelligent Cruise Control1 and Lane Departure Warning2.”
The Rogue Trip teams will be driving identically prepared 2017 Rogue SL models. The vehicles are completely stock except for special graphic wraps and dealer-installed Genuine Nissan Accessories – Nissan Wi-Fi, Nissan First Aid Kit, Nissan Emergency Roadside Kit, Nissan Family Clean-up Kit, all-season floor mats, chrome bumper finishers and Rogue Exterior Accent Lighting.
Participants will also be equipped with custom #RogueTrip backpacks filled with a variety of road trip necessities and iPad mini 4 tablets loaded with the Nissan Rogue Trip app that each team will utilize as mission control for the Rogue Trip. The app will include details on finding points of interest, the adventurous places each team will be staying for the night, Dial-A-Rogue expert, links to the charities and much more. The Rogues will also be loaded with extra Rogue Trip t-shirts, hats and stickers that teams can hand out to kind strangers who help them complete the challenges along the way.
Winners of the Rogue Trip scavenger hunt categories will be determined by the team that has the most creative execution or the most collected – for points of interest, historical landmarks and number of Rogues passed. To complete a challenge the teams must post on social media using the #RogueTrip hashtag. Tiebreakers will be given to the team with the most social engagement. Teams are therefore encouraged to get their fan base and audiences involved in sharing and liking the posts along the way.