Cookie Consent by Free Privacy Policy website Ducati Motor Holding sign a new partnership with BeArty for motorcycle artworks
febbraio 17, 2017 - Ducati

Ducati Motor Holding sign a new partnership with BeArty for motorcycle artworks

Comunicato Stampa disponibile solo in lingua originale. 

Ducati Motor Holding and #bearty are pleased to announce the signing of a new licensing agreement for fine art prints. #bearty, the online art marketplace dedicated to passion-inspired art based in London (UK), becomes the sole licensee for the official #ducati art collection.    The #ducati art collection is made of a range of wall art formats inspired by #ducati products, heritage and lifestyle. In addition, the artworks are available on a small range of fashion items, such as t-shirts, sweatshirts and hoodie’s, which allow #ducati fans to wear their passion. A first selection of artworks presented is dedicated to the Scrambler brand. “This project allows us to explore the world of art in an exciting new way”, states #ducati Licensing Director, Alessandro Cicognani. “We’re therefore delighted that #ducati can be a source of inspiration for the #bearty artists’ community”. “BeArty is pleased to allow its network of artists to gain inspiration from such an iconic brand as #ducati and allow #ducati fans to portray their passion through the language of art”, said BeArty’s founder and CEO, Patrick Ashworth. BeArty, founded in 2016, is a community for artists to sell and promote art that is linked to people’s passions such as motorcycles, cars, sport, music and film. A selected group of artists is to participate in invitation-only art competitions that push them to convey Ducati’s state-of-the-art technology, attention to detail and true passion through different styles of art. Thanks to the work of established as well as new artists, the #ducati Art collection grows constantly and remains fresh, alive with creations focused on the history, motorcycles and racing legacy of #ducati. Please visit to view all of the artworks currently making up the #ducati Art collection. IMAGES:Images are strictly for publication purposes only.  About #ducati Motor Holding S.p.A – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AGFounded in 1926, since 1946 #ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 #ducati celebrates 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, Superbike and SuperSport. In 2015 #ducati presented the #ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2016 #ducati delivered to customers 55,413 bikes to customers. #ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, #ducati has won 17 Manufacturers' titles and 14 Riders' titles. #ducati has been competing in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007. About BeArtyBeArty is an online art marketplace that offers artworks created by a global network of artists who express a wide variety of passions in distinctive styles. Artists, designers and photographers from around the world make up the #bearty community, producing and selling outstanding artworks that have a common identity: all are linked in some way to a specific passion. “Passion-inspired Art” covers a broad spectrum of themes from motorcycles, cars, music, film & TV, celebrities, sport, fashion, just to name a few. Art for your Passion. Learn more on how to beautify your life by viewing our gallery at join us on Facebook or Twitter. You can also see our corporate video on: