Press release
18KB
luglio 20, 2016 - Chrysler
Chrysler Brand Debuts “Street Smarts” Web Series for the All-new 2017 Chrysler Pacifica
Comunicato Stampa disponibile solo in lingua originale.
- Seven short-length videos, “Street Smarts” hosted by Jim Gaffigan, put the spotlight on the competitive features of the all-new 2017 #chrysler Pacifica
- Digital and online series is an extension of the #chrysler brand’s “Dad Brand” campaign featuring Jim Gaffigan
“Our new ‘Street Smarts’ web series is a natural extension of our ‘Dad Brand” marketing campaign, and patently demonstrates how the all-new 2017 #chrysler #pacifica outsmarts the competition with its unprecedented total of 115 innovations and class-exclusive features,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, #chrysler and FIAT, FCA – North America. “With an unsurpassed level of attention to detail, quality and family functionality, the all-new 2017 #chrysler #pacifica is a vehicle that provides owners with endless possibilities for days spent on the go, while secretly enjoying the envy of your neighbors as it holds court in your driveway.”
Stow ‘n Go® | #chrysler #pacifica | Street Smarts – “Heavy Lifting:” Sure, you can say that the time you’ve spent sweating to pull the back-row seating out of that other minivan counts as “gym” time, but honestly, wouldn’t you rather just “Stow n’ Go”? Its easiness will amaze you. Seriously.
Stow ‘n Vac™ | #chrysler #pacifica | Street Smarts – “Cookie:” Under the expert tutelage of Jim Gaffigan, #chrysler #pacifica owner Roger learns about the “hidden perks” of the Stow ‘n Vac™ powered by RIDGID®.
Second Row Easy Tilt Seating | #chrysler #pacifica | Street Smarts – “Flying Seat:” What do you call a backseat that’s ridiculously easy to tilt? That’s right … "awesome." Check out the magic of second-row EasyTilt Seating — and the “non-magic” of the competition.
ParkSense® Rear Park Assist | #chrysler #pacifica | Street Smarts – “Grandpa Words:” Parents are always on the go. And sometimes we’re so busy going, we forget to stop. Fortunately, the available ParkSense® Front & Rear Park Assist System with Stop has your back. Unfortunately, the competition doesn’t.
Hands-Free Sliding Door | #chrysler #pacifica | Street Smarts – “Coach Kicks:” Parents always have their hands full. Thanks to the hands-free sliding doors on the all-new 2017 #chrysler #pacifica, Jim Gaffigan and his fellow dads look like all-stars. The competition, on the other hand, literally falls short.
Uconnect® Theater | #chrysler #pacifica | Street Smarts – “Backseat Arcade:” Back in the old days, we made our own fun. And you know what? It wasn’t nearly as fun as the fun in the Uconnect® Theatre. Just being honest.
Panoramic Sunroof | Jim Gaffigan Street Smarts | #chrysler Pacifica – “Sweet Relief”: Jim Gaffigan may not look like a rugged outdoorsman—mainly because he’s not. But he does have a special love of the tri-pane panoramic sunroof. And who can blame him?
The #chrysler brand campaign was created in partnership with SapientNitro.
The all-new 2017 #chrysler #pacifica, available in dealerships now, has amassed multiple automotive awards since its arrival, including “Award for Design Excellence – Production Truck” (Eyes On Design), “10 Best Interiors List for 2016 (WardsAuto World), “Best Family Fun Finder” (Detroit News Readers' Choice Awards), “Family Car of Texas, Minivan of Texas and Best New Interior” (Texas #auto Writers Association’ Texas #auto Roundup), “Overall Best Family Car and Best Value Family Car” (Greater Atlanta Automotive Media Association), and “Winner, Affordable Panoramic category, Topless in Miami” (Southern Automotive Media Association).
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