Press Release
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febbraio 16, 2016 - Citroen
Citroën E-MEHARI on display in the #galeriEmehari
Comunicato Stampa disponibile solo in lingua originale.
A few days after Paris Fashion Week, Citroën designed its own colorful, cutting-edge way to show off the different personalities of its new free spirit on four wheels, a vehicle that is 100% electric, fresh, and vibrant. Four Citroën E- MEHARI were presented in a Paris location converted into an “E-MEHARI Gallery.” Free rein was given more than 25 e- influencers to express themselves in one of the special sets and share their creations on the web. An original way to capture the trendy #emehari spirit and reveal a bit more of this new vehicle it to a targeted audience. All a few days before the E-MEHARI’s unveiling at the Geneva Motor Show, the vivacious result can be seen at #galeriemehari.
In early February, the Espace Commines in Paris’ third arrondissement was transformed into a “gallery” showcasing Citroën and its #emehari. This atypical site, a former industrial warehouse built in the late 19th century, is what the carmaker, with help from L’Ecurie agency, selected as the stage for its new offbeat, easy-going vehicle! Though a lighthearted nod to an icon, the 1968 Méhari, the #emehari is so much more: a 100%-electric, optimistic, trendy, four- seat convertible with fun, contemporary style.
In this private location renamed “galeriEmehari,” four #emehari, representing the range’s four colors, were displayed in four “boxes” with original décor, each embodying a different energy and attitude. Every expressive and colorful E- MEHARI had its own unique world and personal ambiance: Into the Blue with getaway spirit; super-electro My funny Clementine; invigorating Say Yellow; and elegant Ring the Beige... for day or night.
The four body shades in thermoformed, bulk-stained plastic – corrosion-resistant material that stands up to minor impacts – can be paired with either of two fabric soft-top options (black and orange) and two interior trims (beige and orange, with a central-section print inspired by the world of water sports). This PET trim is completely waterproof.
The gallery’s four Color Boxes are pop-up works of art – themed, monochromatic sets that were opened to more than 25 influencers. These aficionados of audacity and creativity, always with an eye out for the latest design trends, joined in some image-making fun alongside the #emehari. That moment led to a series of photos and publications linked to the hashtag #galeriemehari. Another form of car-talk reaching a different audience, and an original way to illustrate the #emehari spirit, completely aligned with Citroën’s values of design, freshness, and optimism!
A few weeks before the E-MEHARI’s unveiling at the Geneva Moto Show, these flamboyant, flashy creations can be viewed at #galeriemehari.
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