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Subaru’s new advertising campaign brings back the Barkley family for new wave of television spots
Cherry Hill, N.J. - #subaru of America, Inc. has launched its new “Dog Tested. Dog Approved.” advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 “Meet the Barkleys” campaign. In Subaru’s newest spots, the Barkleys will take on everything from driving their #subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers.
The national television spots, created by Carmichael Lynch on behalf of #subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where #subaru of America will mark its sixth year as the event’s Official #auto Sponsor. During the #event, fans at home will be encouraged to share photos of their own pets using #puppybowlsubaru.
The “Dog Tested. Dog Approved” campaign showcases five new #subaru ads featuring the Barkleys.
These spots are available to view on #subaru of America’s YouTube channel here:
https://www.youtube.com/Subaru
“Subaru and its customers have a deep connection to pets. Eight out of 10 #subaru owners are pet owners, and our brand continues to support the causes and initiatives that our customers care about,” said Alan Bethke, vice president, marketing at #subaru of America. “The new ‘Dog Tested. Dog Approved.’ campaign puts the Barkley family in the driver’s seat to help celebrate this shared love.”
In support of the new campaign, #subaru will also create a custom Barkley emoji for Twitter that will auto-populate once users tweet DogApproved to help pet lovers everywhere share their love of #subaru and their pets with friends and family.
The “Dog Tested. Dog Approved.” campaign builds on Subaru’s larger “Subaru Loves Pets” initiative. #subaru continues to support this initiative by working alongside the ASPCA, sponsoring national pet adoption programs and hosting the #subaru Pet Hall of Fame in the Fall of 2015.
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