New BMW Motorrad trade fair experience at EICMA 2019

Munich/Milan. The trade fair stand at this year’s #eicma from 5 to 10 November 2019 will be as exciting as never before thanks to the new #bmwmotorrad brand presentation. “Make Life A Ride” - the #bmwmotorrad motto, which makes motorcycling an attitude to life and turns it into a unique and unifying experience, really comes alive here in many different ways. More than ever before, the trade fair stand becomes a place for people to meet and interact, a lively forum revolving around the topic of #bmwmotorrad.

Four exciting world premieres as well as additional product highlights and the #bmwmotorrad rider equipment for the upcoming season will be presented. All new products will be presented on Tuesday, 5 November 2019 at a press conference from 10:00 to 10:20 am in hall 13 at the #bmwmotorrad stand.

There is also the opportunity to learn more about #bmw Motorrad’s involvement in Motorsport (at 2:00 pm) and the Heritage segment (at 3:30 pm) at the #bmwmotorrad stand.

The world of #bmwmotorrad on 1.000 sqm.
The prominently placed stage is placed at the centre of the completely redesigned and distinctively modern stand. This stage is where the press conference and a varied program takes place. The program covers the entire duration of the motorcycle exhibition. Across from the stage is a generously sized platform, which invites visitors to stay, relax and listen. They can also find out about all the models using the touchpads which have been installed there. Motorcycles, worlds of experience as well as other #bmwmotorrad related topics are arranged diagonally across the stand in separate topic isles resulting in a harmonious overall whole. Another novelty is the integrated shop, which offers a selection of new lifestyle items.

The new trade fair concept is open and inviting, allowing visiting motorcycle enthusiasts and #bmwmotorrad experts to talk and exchange ideas. The aim is to make the visit to the motorcycle exhibition as well as the brand more approachable, interactive and experience-oriented for everyone.

If you cannot make it to the #eicma, you can also live-stream all the action such as the #bmwmotorrad press conference via the official #bmwmotorrad Facebook page: www.facebook.com/BMWMotorrad.