Press releaase
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august 31, 2015 - DS
New DS 4 and DS 4 Crossback: DS takes the offensive in the compact vehicle segment
One model, two distinct body styles and a new front end. A unique style featuring elements strongly emblematic of the #ds style. Even more advanced technology, and extreme refinement still visible in every detail... Introducing New #ds 4 and #ds 4 Crossback. Sold in 115,000 examples since launch, #ds 4 is gaining new impetus with the arrival of two complementary models: New #ds 4, a dynamic and elegant hatchback for customers looking for feelings and driving pleasure, and #ds 4 Crossback, an all-new body style with go-anywhere looks, and a higher driving position. With this twofold offering, #ds is addressing the expectations of customers in the premium compact vehicle segment. A segment that has seen the appearance of new body styles with character in recent years. Crossover vehicles now make up 30% of the premium compact hatchback market. "DS is the spirit of avant-garde. In the case of the #ds 4, the brand's spirit is expressed through an offering made up of two body styles: a new premium hatchback and an unprecedented new offer: #ds 4 Crossback, with elegant go-anywhere style. With such complementary vehicles, the #ds brand is clearly stating its ambitions and its ability to meet customer expectations," says Yves Bonnefont, CEO, #ds brand. With its flowing, elegant lines, chrome-finish body signatures that highlight design’s beauty and high-performance engines, New #ds 4 has all the qualities of a premium hatchback along with a more personal touch provided by the two-tone body/roof. A feature new to this segment. With its luxurious, refined, exclusive and even more customisable interior, this #ds is the rightful heir to #ds cars’ tradition, a tradition tinged with luxury, refinement and cutting-edge technology. New #ds 4 will represent a unique offering in the premium compact segment. #ds 4 Crossback is an eminently versatile car. Its 'go-anywhere' approach is reflected in its higher ride height, its large black wheels, as well as in its wheel arch trim and roof bars, amongst other features.
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