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Press kit
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april 13, 2015 - Lexus
Lexus Design Award 2015 - Press kit
Lexus offers an amazing experience that excites and awakens the senses. As a brand that places great emphasis on the senses, both in its design process and when creating cars that offer true driving pleasure, Lexus invites you to a wide-ranging and exciting sensory experience.
Theme: senses
Senses are intrinsic to life: they are what allow us to perceive the world. Taking this purposefully broad theme, considering seeing, hearing, feeling, smelling and tasting, we open ourselves up to a wide range of possibilities.
This theme is particularly relevant to Lexus, as the whole driving experience is about senses: from seeing the striking exterior design of our cars, to hearing the sound of our finely tuned engines and feeling the sensation of our steering wheel when you round a corner. Everything is engaged.
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