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april 03, 2015 - Land Rover

Land Rover at Fuorisalone 2015 - preview

Land Rover, well-known British automotive brand, presents, in the occasion of FuoriSalone, “Unstoppable Spirit”, a majestic installation exhibited from April 14th to 19th in Piazza Gae Aulenti.
The artwork, for the first time in Italy, is the result of the cooperation between Gerry McGovern, Design Director at Land Rover, and the Italian artist Nino Mustica. Inspired by the design and the capabilities of the new Discovery Sport, “Unstoppable Spirit” represents the fusion between art and automotive design and the way they merge and interact each other.
To frame the majestic sculpture, higher than seven meters, there is the new Skyline of Milan, which creates an amazing combination of the impressiveness of the skyscrapers surrounding the square and the materials of the installation itself, realized in steel and fiberglass.
In addition to the installation, one of the premises looking onto Piazza Gae Aulenti will host an exhibition itinerary to unearth the New Discovery Sport that, together with a selection of artworks realized from Nino Mustica, will accompany the visitor across the fascinating exploration and the merging of two worlds such as art and industrial design.
Before landing at FuoriSalone, Unstoppable Spirit was presented last October in the occasion on the Firenze Art Fair at the Royal Festival Hall of the Southbank Centre in London, on the banks of the Thames.
 
 

NEW DISCOVERY SPORT
Discovery Sport
Discovery Sport is the world’s most versatile and capable premium compact SUV. The first member of the new Discovery family, Discovery Sport, features 5+2 seating in a footprint no larger than existing 5-seat premium SUVs.
Discovery Sport’s progressive new design approach defines the new Discovery family with optimised volume, proportions and stance. Its design leadership combines with engineering integrity to result in a dynamic profile, the ultimate use of interior space and 5+2 seating configurability.
“Our challenge has been to combine premium design with exceptional versatility; the two attributes must work in harmony,” said Gerry McGovern, Land Rover Design Director and Chief Creative Officer. “I’m proud to say we’ve achieved that; Discovery Sport’s dynamic design will resonate on an emotional level with consumers, and this vehicle is more versatile than any other premium compact SUV on the market.”
This spirit of adventure is reflected in Discovery Sport’s interior, which has been designed with customers at its core. It features high-quality materials and a strong vertical centre console graphic to reflect the premium design of the exterior, while the core Discovery value of versatility is evident everywhere.
Storage solutions are integrated into the cabin and up to four 12V power points and six USB charging sockets can be specified for all three rows of seating, allowing multiple electronic devices to be charged simultaneously
As with every new Land Rover, safety has been a key priority in the development of the new Discovery Sport, resulting in a first-in-class pedestrian airbag, autonomous emergency braking, and a state-of-the-art bodyshell featuring both ultra-high-strength steel and lightweight aluminium.
This represents a fraction of the advanced equipment available in Discovery Sport, which also includes Head-Up Display, an all-new 8-inch touchscreen infotainment system, and tilt-and-slide row-two seating for maximum interior configurability.
At launch the Discovery Sport will be equipped with a range of four-cylinder turbocharged petrol and diesel engines. Both the all-alloy Si4 2.0-litre petrol engine and the 2.2-litre turbodiesel feature stop-start technology, high-pressure direct injection, low-friction internal components and smart regenerative charging for outstanding performance and economy.
Available at launch with two different wheel drive systems: the permanent four-wheel drive, or, on request, the new Active Driveline that switches seamlessly between two- and four-wheel drive for reduced emissions and increased on- and off-road capability.
The new Discovery Sport is available in Italy from March 2015.
Nino Mustica:
International artist, Nino Mustica is one of the great experimenters of contemporary art. The path of his explorations leads from painting into multimediality, bringing together different fields, disciplines and areas of knowledge. The goal is a form of solid painting that moves from the canvas through animated rendering and architectural figuration to arrive at three-dimensional materialization.
Gerry McGovern:
Gerry McGovern, Design Director e Chief Creative Officer di Land Rover, produce with his team some of the most unique and desirable cars and is one of the biggest automotive designer in the world.

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