Press release
89KB
february 25, 2015 - Kia
The Kia SPORTSPACE concept
The working week is over. The late afternoon sun is glinting on the ice crystals in the road-side snowbanks and turning the snow-capped peaks ahead pink. The road snakes ahead towards a weekend of fun and action. The journey demands a swift, efficient and refined machine to allow the maximum pleasure to be extracted from the time available.
This is exactly the role for which the Kia SPORTSPACE was conceived. Its muscular proportions are ready to deliver a safe, secure but speedy passage to the slopes. Its cosseting and refined interior provides convivial yet individual space for its four passengers. Its sleek and elegant lines – both inside and out – are functional but stylish, allowing its travelling partners both comfort and convenience within a bodyshape that stands out from the crowd.
This is a concept that has extracting the maximum from life at its heart.
To be unveiled to the world at the 85th Salon International de l'Automobile in Geneva, the Kia SPORTSPACE is perhaps the ultimate 'getaway' car – a thoroughly practical vehicle for everyday business use, yet a stylish and athletic grand tourer in the classic sense – ready to eat up the miles across continents, whether for business or leisure.
Conceived and developed at Kia's European Design Centre in Frankfurt under the leadership of Gregory Guillaume, Chief Designer Europe, the Kia SPORTSPACE is a car that spurns traditional compromises. It is neither saloon car nor wagon. It is neither hatchback nor shooting brake. It is instead a vehicle that can meet the demands of those who refuse to be categorised when it comes to their lifestyle or their motoring needs.
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