Press release
254KB
january 28, 2015 - DS
DS "Official car" of the Bocuse d'or and the 2015 Coupe du monde de la Patisserie
As part of the 17th Sirha, the world hospitality and food service event, held in Lyon from 24 to 28 January 2015, the DS automotive brand is the “official car” partner of the Bocuse d’Or and the 2015 Coupe du Monde de Pâtisserie. The commitment of DS to these two international competitions reflects its ambition to revive the tradition of premium vehicles in the French automotive industry, notably by showcasing French expertise around the world. Visitors to the Eurexpo Lyon exhibition centre will be able to see a DS 4 decked out in the colours of the “Toques Blanches Lyonnaises” chefs association in Hall 6 in the “Espace des Chefs”. At the 17th Sirha show in Lyon, starting on 24 January 2015, DS is the official car brand of the Bocuse d’Or and 2015 Coupe du Monde de Pâtisserie, two of the world’s leading culinary competitions.
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