Press release
1MB
october 08, 2014 - Citroen
CITROËN at the Paris Motor Show - A new customer experience central to the Brand’s strategy
With its atmosphere, services and models on show, the CITROËN stand at the Paris Motor Show perfectly embodies Citroen’s new brand experience: a feel-good experience for the well-being of customers. The promise of well-being is expressed in new product but also in innovative services, such as the SimplyDrive and FlexiDrive purchasing solutions on C4 Cactus, and in dealerships, with CITROËN & YOU, a programme establishing a new relationship between Citroen and its customers aimed at a simple and seamless experience for more trust and peace of mind.
Central to the new approach is Citroen Advisor (www.citroen-advisor.fr), a website where Brand customers can express themselves freely on the service quality at their dealership. The site is a first for a carmaker, and yesterday won the Customer Relations award from AFRC!
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