Press release
97KB
may 21, 2014 - Citroen
DS BRAND: an optimised and value-creating organisation structure
Yves Bonnefont, CEO of DS, announces the organisation of the DS brand and appoints its managing team : “This leaner organisation will focus on functions that will strengthen the position of DS and accelerate its development as a premium brand”.
Three divisions, each with a global scope, compose the new organisation:
- The Product, Development and Profitability Division will be led by Eric Apode from 1 June.
- The Sales & Marketing Division will be under the responsibility of Arnaud Ribault, currently General Manager of the DS Division in the Joint venture Changan PSA Automobiles (CAPSA). He will join the team in autumn 2014, until then, Yves Bonnefont will take charge of the activities.
- The Strategy and Brand Experience of the DS Brand will be lead by Philippe Claverol as from now.
In addition, with effect from 1 June, the Citroën brand Directors worldwide, excluding China, are appointed DS brand Director in addition to their assignment within the Citroën brand...
(read more in press release)
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