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march 11, 2014 - Nissan

Nissan continues social media innovation with JukeDNA

Nissan continues to innovate with its use of social media by launching its first pan­European Instagram campaign across the UK, France and Germany. The campaign is announced today from the Geneva Motor Show where Nissan yesterday unveiled the new Juke...

Looking to leverage and engage social media communities, particularly the existing community of Nissan fans and Juke enthusiasts, the campaign invites consumers to share a picture that represents their personality, using the JukeDNA hashtag. In return, Nissan will send them a personalised image of the new Juke which is designed specifically for them.

The campaign reflects the dramatic design, advanced technology and wide­ranging personalisation options found in the new Juke, which has quickly established itself as Nissan's second most popular model in Europe. "Personalisation is key for our customers and with the new Juke there is even greater opportunity for owners to really stamp their own personality on their car," said David Parkinson, General Manager, Social and Digital Engagement for Nissan in Europe. "We wanted to bring this experience to our social media communities, and Instagram is the perfect platform to do so.

It already allows people to show off their personalities and express their creativity, so it makes perfect sense that we use this to support the launch of the new Juke."