Mopar® at the 2014 Geneva International Motor Show

Mopar - the Parts & Service and Customer Care brand of Fiat Chrysler Automobiles - will be taking part in the 2014 Geneva International Motor Show by offering the public the opportunity of a close-up look at its world of original accessories and exclusive merchandising at the stands of the Group brands.

'Moparized' Jeep Wrangler Rubicon and Fiat 500L Trekking

For the first time, Mopar is presenting two 'Moparized' cars at Geneva, conceived and produced through collaboration with the Fiat Style Centre. Not just a simple personalisation, but an actual design project that has led to the building of two unique and highly appealing cars without sacrificing the distinctiveness of the original models.

'Moparized' Jeep Wrangler Unlimited Rubicon

Spotlights will be focused on the Wrangler Unlimited Rubicon, which is being presented in a totally 'Moparized' version at the Swiss event. Just as much as the original version, it exalts its twin soul without making compromises, and its metropolitan spirit blends with its love for adventure while always keeping an exceptionally close eye on detail. The Wrangler model has always been highly regarded for its extraordinary ability to adapt to any situation, be it parking in front of the coolest night spots in the city or taking to the track farthest away from any town. Whether there's a road surface or not is irrelevant. The exterior of the 'Moparized' car exhibited in Geneva is distinctive owing to a few original Mopar accessories that make it stand out in the crowd: the performance bonnet that exalts its explosive charge, the black grille, the daytime running lights that give the front view a touch of class, the mirror covers flaunting the Jeep logo, the half doors that give direct access to the feeling of freedom typical of this legendary car and the glossy black 17" wheels, to cite just a few. With the interior, on the other hand, Mopar set out to prove that the current 'street' requirements can go hand in hand with something no other brand can boast: the DNA that has made Jeep the authentic brand par excellence for more than 70 years. This is why an entirely hand-made leather interior designed and desired by Jeep enthusiasts was precisely what was needed to reinforce this concept: top quality black leather with a 'camouflage' insert made of details in the matching body colour to remind the public at large that there is nothing wrong with being a little irreverent while continuing to be true to ourselves. 'Moparized'

Fiat 500L Trekking Street Surf

The FIAT stand also contains an area dedicated to MOPAR, displaying a customised 500L Trekking. The car will be presented through a video installation that brings the ramp of a skate park to mind. The aim of this original installation is to relate the car's "street surfing" soul, the natural habitat for the Fiat 500L Trekking 'Moparized'. The result of collaboration between Mopar, the Fiat Style Centre and Wheelrun, well-known maker of 'longboards', the Mopar 'Street Surf' demonstrates the 500L's capacity for highly modern and contemporary interpretations, addressed to a youthful, innovative and original world. One peculiarity of the 500L Trekking 'Street Surf' is that bamboo was used for several car components. The Wheelrun team made some laminar composites - in distinct layers of caramel and cream bamboo - with which it covered the side mirror covers; the side guards and the sill plate; the hub caps; the gear lever knob; the parking brake grip and the luggage compartment load platform. Wheelrun developed two distinct types of longboard with the same natural material for Fiat on an exclusive basis: a cruising board about 1.4 m in length and a slalom board about 0.95 in length. The longboards are equipped with trucks (steered wheel supports) designed and produced in aircraft-grade aluminium worked from solid by Wheelrun, and they will be presented to the public for the first time on the 500L longboards...