images caption and credits
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press release
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march 04, 2014 - Dacia
Dacia Geneva 2014 - The youngest range in Europe
DACIA, A REAL SUCCESS STORY
A brand recognized and acclaimed by its customers.
Conveying a clear promise of generosity, reliability and affordability, Dacia has won the trust of customers and established itself on the automotive market.
Dacia has developed an offering tailored to the differing needs of customers on each market:
- In Europe, the brand has enabled customers of lower income to buy a new vehicle ̶ often for the first time;
- In the Euromed region, Dacia has supported the economic transition by making access to the automotive market more democratic.
By encouraging smart purchasing, Dacia is contributing to changing customer practices.
This is also reflected in a strong attachment to the brand, which has high customer renewal rates and recommendation rates (TNS Sofres survey 2013).
“Our customers can be recognized for their ability to separate the essential from the superfluous, not only when buying a car, but also in other areas.
In 2005, we launched Dacia in Europe with the slogan “Be logical, be Logan”.
Since then, the Dacia range has expanded and now include seven models, but this state of mind is more than ever a reality for Dacia’s 2.7 million customers.”
Renaud Pirel - Marketing Director, Dacia...
(more infos downloading press release)
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