Press release
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january 17, 2023 - Mercedes-AMG Petronas Motorsport
Accelerating Toward Enhanced Performance, Solera Partners with Mercedes-AMG PETRONAS Formula One Team
Industry leader in vehicle lifecycle management and #mercedesamgpetronasf1team align for 2023 and beyond
Solera, the global leader in vehicle lifecycle management, and Mercedes-AMG PETRONAS #formulaone Team today announced a new multi-year #partnership that underscores the two companies' passion to drive #automotive innovation forward.
"Solera and the Mercedes-AMG PETRONAS #formulaone Team share the same commitment to transform the #automotive industry," said Darko Dejanovic, CEO of #solera. "That's why we're excited about this collaboration. It presents an opportunity to break new boundaries and inspire excellence on a global scale."
From the 2023 #formulaone season onwards, the #solera brand will appear on the car and on the left sleeve of the driver, pit crew overalls, and team clothing. #solera branding will also be shown on partner displays trackside and at garages along with other placements. The company branding and logo will also be featured on the Mercedes-Benz high-performance vehicle "Hot Laps Car" at one race during the season. Additionally, #solera will also have access to the Mercedes-AMG PETRONAS #formulaone team members, including drivers Lewis Hamilton and George Russell. #solera branding will be unveiled at the Team's 2023 #f1 car launch on February 15 in the UK.
"Data innovation, combined with the drive for ultimate performance through people, processes, and technology, are hallmarks of a successful business and team," said Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS #formulaone Team. "We are delighted to welcome #solera to the team as a partner, not only due to their reputation as an industry leader but owing to our shared beliefs and values."
"It is fantastic to welcome #solera to our growing partner family," said Richard Sanders, Commercial Director of the Mercedes-AMG PETRONAS #formulaone Team. "As leaders in our respective industries, there are many synergies between our two businesses. We are excited to begin our relationship and highlighting the #solera brand to our global audience."
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