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november 10, 2022 - QJMOTOR

QJ MOTOR at Eicma

As the largest international motorcycle exhibition in the world, EICMA has many Chinese enterprises also. Especially, the #qjmotor brand with more than 800 square booths deserves special attention in this exhibition. This is the second time that #qjmotor has appeared in Milan Exhibition. This new and cutting-edge brand was founded by a veteran motorcycle company from China, Qianjiang Motor. Qianjiang Motor is one of the leading enterprises that specialize in motorcycle production and sales in China. It also owns Benelli, Qjiang and other brands. The actual controlling shareholder of Qianjiang Motor is Geely Holding Group, one of the top 500 enterprises in the world. Large displacement products of #qjmotor are favored by a large number of young users in China, and they have also been expanding in Europe and other countries and regions in the past two years. #qjmotor has multi platform power from 110cc to 1200cc, which provides a good support for building a rich product line.

QJMOTOR will present 34 motorcycles and electric vehicles and 2 ATVs for this exhibition. The products span many series, including naked bike, ADV, retro, cruise, #scooter, electric vehicle and ATV. Among them, the SRK series has expanded from the early dual cylinder SRK400 and four cylinder SRK600 to 125cc, 700cc and 900cc. SRK700 and SRK900 all have a fierce Naked shape, with a full set of LED, inverted shock absorption, TFT instrument, sliding clutch, ABS and other abundant configurations. In terms of ADV, they exhibited SRT550, 700 and 800 series. These models have the same power platform and lineage as another Benelli TRK series which are popular in Europe. The design of the QJ MOTOR  ADV-models will leave a good impression to the European riders.

It is undeniable that this Chinese enterprise has a very strong capability of product research and design, so we will see some other products with excellent design at the exhibition. For example, SRV300, equipped with a V-cylinder engine, follows classic inspired design. But it also has its unique feature, such as the lower seat height design, which helps more beginners quickly ride it. It has created a sales myth of more than 30000 units in China, which does not include their brother line model SRV500 and another retro style SRC series.

In terms of commuting #scooter preferred by Europeans, #qjmotor has also brought a number of products with 125cc, 150cc and 350cc displacement. They are more like the pioneers of such products in Japan, with more sporty appearance, larger instrument panel and more beautiful decal appearance. They will become the challengers of Japanese #scooter and European local #scooter brands. At the same time, #qjmotor also caters to the new energy policy of Europe. It has launched the #ev version on the basis of these scooters. We know that new energy lithium battery technology from China currently is leading in the world. If the equipped motor is reliable, they will become the leader of the next generation of products.

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