Press release
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june 23, 2022 - Seat
From an employee-led initiative to marching for LGBTI+ rights: SEAT S.A. sponsors Pride BCN 2022
Martorell, 22 June 2022
- SEAT S.A. sponsors the Pride BCN #Event for the first time in line with its diversity and inclusion strategy
- LGBTI+ employees and allies will join the parade aboard a bus decorated by the urban artist TvBoy
- The initiative was launched by #pridemovesus, a network created by employees that promotes LGBTI+ visibility and inclusion in the company
After two years of restrictions due to the pandemic, the LGBTI+ community and its allies are getting ready to take to the streets again this weekend to celebrate diversity at Pride BCN. In keeping with its diversity and inclusion strategy, #Seat S.A. is taking part in the celebratory protest #Event as one of three main sponsors. The initiative was first launched by the #pridemovesus group, a network created by #Seat S.A. employees to promote the visibility and inclusion of the company's LGBTI+ community. To this end, the #pridemovesus group will #sponsor a stand in the Pride Village, and will march in the #Seat S.A. float in the parade on Saturday June 25th.
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