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may 18, 2022 - Citroen

CITROËN C3 TEAMS UP WITH THE “ELLE” BRAND FOR A CHIC AND CONTEMPORARY LIMITED EDITION


  • The CITROËN and #elle brands continue their collaboration by giving C3 a new chic, inspiring and very modern look.

 

  • The C3 #elle #limitededition features the famous and highly graphic #elle brand signature. It is distinguished by Mat Silver Blue accents, for a neat look firmly rooted in its time, with the introduction of Alcantara touches on board and equipment to ensure greater peace of mind.

 

  • With its resolutely chic positioning, this new C3 #elle invites you to explore the city in comfort and style. It will be available to order from 1 July and will arrive in dealerships next September.

 

  • The third best-selling car in its segment in Europe in the first quarter of 2022, Citroën C3 is a commercial success that appeals due to its personality, practicality and on-board well-being.

 

 

 

CITROËN continues its adventure with #elle by unveiling a new C3 #elle #limitededition. CITROËN is once again animating its top-selling range by inviting the iconic feminine brand to affix its signature to C3 – “Since 1945 & forever” – printed simply in white letters on a black ribbon, in reference to its first issue released on 21 November, 1945. This #partnership between two iconic French brands arose from a common ambition to promote women through #fashion, elegance, well-being and social issues.

 

 

“For 77 years, the #elle brand has always been by women’s side, supporting them in every area of ​​their lives by offering an exclusive and unparalleled approach to #fashion, beauty, culture and lifestyle. This #partnership is part of a philosophy shared with Citroën, of promoting all women and their elegance, in their habits and their daily lives,” says Sandrine Gay, Director of the #elle Licence Collection

 

 

Through its modernity and personality, CITROËN C3 #elle is the perfect embodiment of the lifestyle of active women and offers an ideal of urban mobility with style, optimism and assurance. This version follows a first #limitededition of which more than 9,000 were sold worldwide in 2018. Since C3 customers are sensitive to the customisation possibilities offered by the city car (nearly 60% were two-tone in 2021), as well as strongly oriented towards technology and comfort (44% of Shine and Shine Pack versions), the design of the #elle 2022 special edition takes into account these trends and its customers’ purchasing criteria.

 

 

 

 

ON THE OUTSIDE: GRAPHIC SIGNATURE AND VERY FRESH COLOUR PACK

C3 #elle has a two-tone exterior as standard, with a choice of two roof colours, white or black, in reference to the colours of the #elle logo. Black, synonymous with elegance and refinement, and white, symbolising purity and simplicity, facilitate the association with the available body colours: Sand, Polar White, Steel Grey, Platinium Grey or Perla Nera Black.

 

CITROËN intends to accentuate the appeal of C3 by proposing a new Mat Silver Blue Colour Pack, a deep glacier blue with metallic highlights, giving it freshness and modernity and which goes perfectly with all body colours. On the outside, coloured dots cover the Airbump® inserts, the headlight inserts on the grille as well as on the surround of the roof sticker, ensuring that C3 #elle perfectly matches the very latest colours.

 

C3 #elle is in step with the times, presenting a previously unknown graphic and urban side.  As a common theme, in white letters on a black ribbon, the #elle brand signature – “Since 1945 & forever” – features on various elements of the vehicle, both inside and outside. The #elle ribbon in black and white, a winning and timeless combination in the world of #fashion, is paired with a strong typeface to fully reflect its era.

 

The outline of the distinctive C3 roof capsule is expanded to feature the ribbon and its slogan. The roof sticker features an interplay of contrasts and matt effects, according to the colour chosen to highlight particular elements. With a white roof, the matt effect appears on the surround of the grainy bluish capsule, emphasising the colour for a more consistent overall look, while the ribbon is matt to make the #elle logo stand out on the black roof.

 

The new quarter-panel decoration again features the black ribbon background this time imprinted with the #elle monogram in the brand’s emblematic typeface, created in 1945.

 

 

ON BOARD: VIBRANT COLOUR, MATERIALS AND EQUIPMENT AS A SOURCE OF COMFORT

Customisation continues in the passenger compartment, with an ambience that is perfectly in tune with the new Mat Silver Blue Colour Pack, and that adorn the two-tone Advanced Comfort seats (the main upholstery is a Light Prussian Grey fabric which brightens the passenger compartment, while the soft and comfortable backrest top is in Wind Grey Alcantara, a dark blue-grey). A screen-printed decorative strip featuring the reinterpreted chevron pattern offers bluish satin highlights to delimit the upper part of the backrest from the rest of the seat.

 

Alternation of materials helps to enhance the dashboard: for the first time on a special edition, Alcantara – generally present on premium versions – appears on the C3 #elle dashboard trim. Its Mat Wind Grey contrasts with the Colour Pack’s frosted effect metallic blue surround. Another thoughtful little detail is the double vertical stitching in the same blue, a discreet and chic feature on the Alcantara.

 

The #elle monogram appears in full on the solid background of the floor mats, outlined by the black ribbon with the white slogan. The key ring and the on-board pocket also both proudly display the two logos of the CITROËN and #elle partners.

 

 

“ELLE and CITROËN have once again created a modern combination with plenty of style for C3. The pastel blue of the new Mat Silver Blue Colour Pack adorning C3 #elle both outside and inside embodies the gentle renewal of spring. This colour is totally in keeping with the current trend, particularly in ready-to-wear #fashion. Its metallic highlights in the passenger compartment bring freshness and light, contrasting with the Alcantara of the seats and the dashboard, the leather steering wheel and tinted windows, recreating a cosy feeling in the passenger compartment to feel as comfortable as in your living room,” adds Muriel Prodault, Head of Colours and Materials at CITROËN.

 

 

Taken from the Shine version, CITROËN C3 #elle has been enhanced with a reversing camera and four electric windows. And as an added bonus, and to perfect the C3 #elle look, Vector 17” alloy wheels, dark-tinted rear windows, chrome surround around the digital instrument panel and leather steering wheel all come as standard.

 

New CITROËN C3 #elle, powered either by a PureTech 110 S&S BVM6 petrol engine or a PureTech 110 S&S EAT6 one, will be available to order in France from 1 July and will arrive at dealerships in September 2022.

 

C3, which celebrates its 20th anniversary this year, has got off to a good start in 2022 with 49,000 sales to its credit worldwide at the end of March, achieving third place in its segment in Europe. On the French market, it single-handedly accounts for 37.5% of CITROËN sales and ranks as the second best-selling passenger car across all segments.