Press release
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may 16, 2022 - Mercedes-Benz
World premiere of the new GLC on Mercedes me media
The new generation of the most dynamic #mercedesbenz SUV – 100 percent electrified
Stuttgart. Mercedes-Benz will unveil the new GLC on Wednesday, 1 June 2022 at 5:00 p.m. (CEST) on the Mercedes me media online platform at https://media.mercedes-benz.com/GLC and on other channels. The digital world premiere will be available as video-on-demand afterwards. The GLC is the global market leader in its segment and the most dynamic and successful #mercedesbenz SUV. The new generation will continue to strengthen this position with a 100 percent hybrid drive, excellent on and off-road features, a fully digitalised cockpit and extensive standard equipment, including the AVANTGARDE Line.
The new GLC combines an expressive, sporty design with a luxurious interior. In addition to a variable space and the versatile MBUX infotainment system, it is characterised by excellent off-road properties thanks to the standard-fit 4MATIC all-wheel drive and special driving programmes. Plug-in hybrids with electric ranges of more than 100 kilometres also allow for virtually emission-free everyday use.
The digital world premiere is based on a completely new film concept. It provides an entertaining look behind the scenes of digital product launches. The viewer experiences the highlights of the new GLC as an observer of the preparations for the shoot on the film set – with a passionate but slightly confused director, an overzealous team and a smart Formula 1 driver.
The world premiere will be streamed live for the public and multipliers simultaneously on numerous #mercedesbenz channels, including YouTube, LinkedIn, and Twitter. Media representatives will also receive in-depth information and services on Mercedes me media. In addition to the original English-language audio, transcripts in a total of six languages are available for reading and downloading. Press material such as videos, pictures, graphics, and press releases complete the extensive offer. The virtual Q&A function with #mercedesbenz experts makes it possible to have individual questions answered in the digital world premiere context, creating an uncomplicated opportunity for further research.
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